Top 5 Must UX Strategies that Your Business Needs Right Now

Top 5 Must UX Strategies that Your Business Needs Right Now

Earning more revenue by selling products online is not everyone’s cup of tea. For doing so and making your online products compelling, UX strategy plays a vital role. But a successful UX design doesn’t happen by luck, rather great UX design happens when you apply UX strategy.
The term “UX Strategy” seems a little less glamorous, but the truth is it’s just empowering. It lies at the intersections of UX design and business strategy. In fact, this can be defined as a plan of action on how to find out if the user experience of a product is aligned with the business objectives.

What is UX Strategy?

Basically, it’s a plan and approach for selling digital products. UX Strategy is used to create an understanding between designers and the goals of the product objectives. It lies at the crossroads of UX design and business strategy. Here, each part of the UX strategy should be based on enough research and supervised by the vetted stakeholders.

UX strategy is “a plan of action for how to ascertain that the user experience of a product is aligned with business objectives.”

Levy’s definition
However, the implementation of the UX strategy depends on a number of factors. In this article, we’ll be discussing everything UX strategy. So, before going into the deep, let’s get started with the type of UX strategy in terms of organization.

Impact of Types & Sizes in UX strategy

The best user experience for a specific product is greatly dependent on a fabulous UX strategy. This type of well-formulated UX strategy must address the following two:
  • How do we design and manipulate the best UX for a particular product?
  • What are the best ways to create and manage UX at a business?
Generally, the UX strategy can vary from one company to another due to the type and size of the specific company. This type and size of the company have a huge impact on UX. Moreover, strategies for one particular product might not be suitable for another. Different situations require different strategies for serving purposes.
For instance, start-ups or smaller companies focus on a deliverable or roll out of a specific feature on a product maintaining a strategy, however, larger and established companies could have a variety of teams working on several products, who have been maintaining a different strategy.

5 Must UX Strategies

To make a solid UX strategy, you need to start planning by understanding what it entails based on the user-centric point of view. Hence, ready to get started with designing an adaptable UX strategy?
Here are five steps to ensure a successful UX strategy:

1. Understand the market & target audience

A solid UX strategy begins by asking the questions. On top of everything, you need to do extensive UX research to figure out the right process. Furthermore, it needs to have a sound understanding of the market and your target audience. Here is a list of some questions you may consider to have the best result:
Here some of the questions you should know before you start designing your landing pages:
  • How much do you know most about your product?
  • What are the problems you want to solve for your products?
  • What could be the possible touchpoints for the product you’re dealing with?
  • How do your users feel about using your products?
  • What are your business goals including customer retention and conversion?
Make a study about your marketplace to know who your core competitors are and what they are offering with the same UX that you’re dealing with. Create anything that is more improved as compared to your competitors. It’s advised to create a spreadsheet or database to collect your data so that you can manage them well.

2. Follow the established UI patterns

Established UI patterns make sense across products with similar uses. You can have a solid idea about the successful UX patterns that will help you to make a strategy for your business. Try to be sure of the product’s strengths and weaknesses relative to its competition.
Whether this is a navigational UI, deployment of UI or other conventional elements, it’s effective to follow established patterns rather than create from scratch. Just make a proper study, consider what makes sense and use them strategically.

3. Set up your UX KPI

The first point indicates the background information to the nitty-gritty of your UX strategy. Now, let’s move towards the research that you have completed to polish your design strategy and objectives. To make it possible, you should rethink the followings:
  • Defining your target audience
  • Your approach that you are taking
  • Set your expectation and how to measure it
  • When to start and finish your project
Last point here includes your start, end date, product milestones and dates of achievement of all together. Most importantly, you shouldn’t be wishy-washy while completing the whole process. Try to be specific as much as you can and only then you’re likely to reach your expected goals.

4. Analytics – develop, test, and revise

Once you’re done with accumulating the ingredients for setting up a crystal-clear UX strategy, now you need to check that it works smoothly according to your objectives. Geek out the solid information, and get access to Google analytics and test them appropriately.
To get started you employ Minimum Viable Product (MVP) that allows you to get an idea about the respective product. MVP is a minimum version of a product with very necessary features to serve initial customers. This will provide you with essential metrics for future product development.
Most compelling metrics examine a number of data points that helps you to establish a compelling UX strategy. Moreover, the comparison between the new and returning users will provide you with more insight than just looking at the general traffic report. Using a tool like Optimizely will help you to run A/B tests so that you can figure out what performs best or not.
Hotjar of heatmaps, usability testing tools, and other web analytics tools allow you to go through successive rounds of testing. In the end, revise the process carefully that you went through. This will make you understand what works well in that process.

5. Releasing and product revisions

Earning review by selling products is the ultimate goal of any kind of business. To sell products, you need to realise them first. Once you’re done with the developing, testing, and revising; now, you’re ready to release the final version that will solve the users’ problems.
As business purposes grow, user experience design needs to understand better, and revisions will need before releasing each product as well. The outline of your UX strategy should be adaptable with the changes and new product releases. In this case, you can follow Ajax UX that will help you to incorporate constant research even after the product release.

Finally: UX strategy & business strategy

Understanding the business strategy and validating UX strategy reduces the risk of wasting time. This happens through identification of value innovation and user research altogether. Product design is a fundamental process of achieving business objectives by dint of UX.
Until now, it’s viewed that design and business have never sat at the same table. Someone believes that designers are tasked for only making things look attractive. But the truth is, now designers are crucial to the success and scalability of your business.
Getting skilled designers involved in your business strategy earlier can bring more users and increase profits in the long run. Designers design for retention and company profit. One study by Nain & Company indicated that enhancing customer retention by as small as 5% can manage an increase in profits of 25% — 95%.
In conclusion, it can be said that a substantial UX strategy will allow you to design a digital product that fulfils user’s needs. It helps the team and the stakeholders reach a shared vision for earning efficiency. It’s noted that if you fail to plan, you’re planning to fail.
Design is more than what we see on the computer as it’s a way of thinking. You need to consider all the necessary aspects to ensure a successful UX strategy. A solid UX strategy can act like a guiding light for the project you’re going through.
Hope this article has resonated with you, let us know your opinion on this part. So, ready to get started with the UX strategies of your next product? Learn how TechCare can help to serve your purposes.

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How Good UX Can Shape The Future of Business?

How Good UX Can Shape The Future of Business?

Did you know, “85% of issues related to UX can be detected by performing a usability test on a group of 5 users”? “75% of users based on the entire company’s credibility relies on its website design.”

“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.

Dr. Prabhjot Singh, Director of Systems Design, at the Earth Institute
We’re living in the era of the Internet of Things(IoT) where the digital world is undergoing revolutionary changes much like the physical world. Moreover, with the release of Artificial Intelligence(AI) all aspects of human interaction have been significantly transformed manually to digitally. So is the case with UX!
In the modern business perspective, UI has become an integral part of our daily life. As the influence of design in business continues to grow, more and more companies and organizations at every level are focusing on UI/UX to make their products and services classy.
With the ever-growing impact on AI, it seems that UX has been affected by it, and this can have a massive influence on our future business. Now, let’s take a look at how UX can change future business in the long run.

How UX Can Change Future Business?

Change is hard and it’s rarely accepted easily though it’s depending on the nature of change that could be amazing or scary. But sometimes we really need massive changes to move forward which is required for our betterment.

AI-based UX will Dominate

Artificial Intelligence(AI) can positively impact business branding by shaping the User Experience(UX) in various ways. AI is used primarily for anticipating human actions based on data analytics and interpretation of human behavior. On the other hand, UX focuses on predicting possible human behavior. Apparently, It seems that they have a correlation, right?
Yes, when both work together and anticipate human behavior, then something magical can happen at any time. As an instance, we can see the context of mobile user experience where AI is playing a significant role. So, it can state that in the future business, AI-based UX will dominate since they have already met the demand of time.

Exponential Growth of Service-Oriented Business

Typically, businesses are adjusted with merely selling their products and services to their respective customers. Here things are based on the way to get a customer to buy what you offer. However, the scenario is starting to change.
As time goes on, in the future, the business will focus on how they can provide their service ideally to its customers. This seems opposite to how they can sell something to their expected customers. In this case, the product here will work as the experience itself that you provide each person. Here, UI/UX will determine what that experience is all about.

Intuitive and Personalized User Experience

AI-based technology will pave the way for intuitive designs that will allow designers to design effortlessly faster. Moreover, artificial intelligence will radically upgrade UX by providing users with more customized services in the respective sites and applications they interact with.
Since AI is becoming more and more popular, it can track users’ browsing schedule and location, habit, type of device, and other pertinent information easily. In this way, you can understand your users’ unique preferences and UX the better that will ultimately bring a better conversion for you.

Faster and Smooth Design

When people are much aware of design stuff, they will know the best way to facilitate UX. In this case, there will not be any need to start from scratch. It means the design will be reusable that ensures a faster and easier design capacity.
With the help of AI, different advanced tools will be available that will help to know the necessary information to create a user-centric design fastly. Whenever it’s needed, these AI-based software libraries will contain the elements used for online and technological interaction.

Improved Design Thinking

In the past, creative design thinking wasn’t prioritized that much. Now, things have been changing. Design thinking is becoming more and more prominent and enriched these days. People now realize that design thinking expands past having the appropriate designing knowledge in order to improve overall qualities in a product.
The business world now understands the importance of both design and technology as they need to combine with each other to create a successful User Experience(UX) for their business. This understanding will positively impact the entire business’s success.

Combined Design Technology

Design and technology will become more dominant components in the coming days. Technology will merge with the design thinking in order to maximize the utmost usability of certain products.
Let’s take a look at a couple of pragmatic examples of combined design technology in the modern perspective:
  • With the help of IA, self-driving cars will be the reality all through the world. Already, the trend has started in the first world country. The design of these vehicles is done in such a way that it can function without control of a driver.
  • Not only cars but houses all over the country are also starting functioning simply by speaking a request.
  • Moreover, virtual reality will not only impact the digital screen but also the voice-guided interface will provide the user with a more personalized experience to some extent.

It’s a Wrap

As new and emerging technologies have been dominating the world, today, it’s not been a critical job to offer users a seamless and functional digital experience. The field of UX has changed a lot these days, and product development companies are focusing on it to make their products more scalable.
However, the design process doesn’t come from tech knowledge; instead, it comes from human-centered skills. In order for UX to continue to evolve, the development of these “soft” skills is crucial. For assessing your future business success, an experienced design studio can do a lot.
UX professionals are apt at balancing the technology and design simultaneously for your future business. It means they will take care of your human-centered design in order to maintain the proper quality of your products, balancing the UX technology.

Conclusion

The ultimate goal of UX is to provide an optimized design and experience to create a perpetual impression among the users. If UX is defined accordingly in order to create user-friendly digital products, businesses will get a definite boost for future growth.
This article aims to let you know about the future impact of UX on business success. I hope the article helped you much, knowing something relevant to the context. If you have any queries or anything to share, let me know by leaving a comment in the comment box below.

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Why do we need UX Strategies?

Why Should You Audit the Design of Your Product?

Why Should You Audit the Design of Your Product?

What is UX Strategy?
What if I tell you that Microsoft and Facebook wanted to become mobile phone giants?
Yes, it happened in reality. Microsoft bought Nokia’s phone business for $7.2 billion in 2014 in order to compete against mobile phone giants Samsung and Apple.
On the other hand, Facebook launched the Facebook phone in the banner of HTC First in 2013 to utilize its popularity in the mobile phone industry.
Needless to say that both ended up in failure. Facebook made a rare product misstep and quickly realized that their future lies within social media platforms while Microsoft finally discontinued the development of windows phones in 2020.
The point is that you need to be conscious of what product you are going to offer your audience and how it aligns with your brand. Your products bear the identity of your brand, and they should have a consistent message. Inconsistencies will produce a confusing impression among your customers, like Microsoft or Facebook’s phones did.
That’s why today I’ll talk about the design audit. In this article, you’ll learn about its importance and the effectiveness of conducting one. So without further ado, let’s get started!

Table of Contents

Design Audit: What is it exactly?

Design is essential because it increases interaction. The design elements will impact the audience’s minds subconsciously and help them make confident decisions. While there are specific formulas to figure out which design may win the market, there aren’t too many to figure out where it failed.
Once a company establishes itself as a recognized force in any industry, it needs to produce identical products that align with its business visually, audibly, and usably. And this isn’t only about products; it applies to everything the company produces, including its website and mobile application.
A design audit lets you create that familiar vibe about your brand across all channels. Be it the articles on your website, or be it a short story on your business app, you should be able to create a sense of consistency about your brand through their design.

Design Audit: Why Should You Conduct One?

Consistency increases trust and recognition. But it’s hard to maintain consistency once the company gets bigger and starts splitting among teams. That’s the primary reason why you should conduct a design audit.
The design audit is actually beneficial because it is a sign that your company is growing. However, it’s also a sign that your brand is weakening and you are moving away from the foundation. When you conduct a design audit, you will give yourself a chance to build on that foundation again and ultimately improve the quality and user experience.
The aspects mentioned above are probably everything that your business deals with. So let’s discuss them further.

Visual Branding

Ever wondered why Facebook has that all blue theme in pretty much everything that they do? That’s because the visual design of your products has a significant influence on your brand.
Let’s say your website and app has a mostly blue colored logo. While a different color may look harmless, it will actually put a confusing attire on your website. Thus, it won’t be wise to use different color patterns on your website or app.
The design audit shouldn’t just concentrate on the individual page and the feature’s appearance. It needs to examine every aspect of your visual presence and correct them according to your business’s existing color theme. That’s how consistent color equity will be maintained.
By every visual aspect, I don’t mean correcting only your website’s or app’s menu color & footer design. The visual design and color code should be maintained in the page title, headings, or even subheadings! The visual consistency will give your business a visual branding, and your business will benefit from it in the long run.

Marketing

Marketing is one of the primary objectives of a website or app. Besides, businesses take marketing very seriously because the end goal is growing more and more. But unless there’s a regularity in your marketing, your efforts will go in vain.
As a business grows, it starts to develop a separate marketing team. An independent marketing team may collaborate with the entire team, but its strategy will eventually direct the promotion to a different path unless a design audit takes place.
The design audit focuses on creating consistent brand-focused marketing. This includes using the same color code and style in marketable contents such as advertisements and social media promotions. Consequently, your marketing will become identical to your customers, and it will increase credibility and trust.

User Experience

User experience (UX) is the most crucial benchmark for any product. Products are meant for the consumers, and consumers deserve the best user experience. Any business that fails to deliver good user-experience will surely suffer.
The design audit takes user experience as one of its fundamental goals. It helps the designer to see what others are doing and how it is benefiting them. It concentrates on the User Interface of the website and app and ensures that the contents are accessible and usable. In addition, it lets the designer find the things that the website or have been missing.
In short, a design audit ensures that the best UX practices are implemented. Hence, users will find the product surprisingly easy to use.

Error Prevention

There’s no such thing as perfect. Sometimes your website may have broken links, and sometimes there might be a bug on your mobile app. But businesses require near-perfection.
The design audit can be as effective as software testing. As things get evaluated, the designer will be able to catch issues that your app or website has been facing. As a result, you’ll be able to present a better user experience.

Recognition

Unlike earlier mentioned Microsoft’s or Facebook’s phones, their other products, such as Microsoft’s Office programs and Facebook’s social advertisements, brought wonderful responses. Those offerings align with their business perfectly, and anyone would trust them for their reputation and branding in those industries.
Once you establish yourself as a brand, the next step is creating a credible design that is identical to your brand. Simply put, the ideology behind the design audit is to create recognition through visual, audible, and usable consistency throughout every channel.

Flexibility

Generalization is an excellent way of providing your users with consistent functionality. Because inconsistencies will irritate the users, and they won’t tolerate it for a longer period.
Besides, you also need to consider your buyer persona. They can be knowledgeable users or novices. But no matter who they are, you do not want them to feel that they are outsiders. Both novice users and knowledgeable ones should be able to understand your product and brand through your design elements.
For example, you may have an online shop for which you have a dedicated website and a mobile app. For generalization, you need to ensure that both platforms function the same way. That includes categorizing your products on the app in the same way it is classified on your website.
The result would be a clean, flexible experience for both kinds of users. Those who have used your site will also learn to use your app without dropping a sweat. This will make things a lot more accessible, and your users will benefit from the flexibility it presents.

Support

Design audit focuses on almost everything, and support is an integral part. When users want to interact, they want to have a similar tone and message that your brand is recognized for.
Since support is designed for users, the design audit will also work on producing a similar tone and sensory experience throughout your support channels.

Documentation

Documentation comes with support. Both should be designed for user-friendliness and easy accessibility. As people expect the same tone and sensory experience on the support, they also expect your documentations to be to the point and understandable.
Design audit impacts not just how your documentation will be crafted but also how they will be presented in line with your branding or product.

How to Conduct a Design Audit

As you know, a design audit is run to find flaws and inconsistencies across your overall brand. So it’s essential to gather everything that your company deals with. From your products to your social media stories, everything should be collected and assembled in place first.
First, make a checklist of what you are working with. Collect your logo, advertisements, website screenshots, blog articles, documentation, support conversations, etc. and start analyzing it individually.
By analyzing, I meant that you need to figure out which inconsistencies are damaging your potential. Maybe it’s the navigation bar, or maybe it’s the footer color of your website. Not just the design elements, even your website images can cause inconsistency and leave a significant design error on the entire site.
So keep asking questions to yourself and your teams, maybe there’s a specific design element that you think will work, but more brains involved means more accuracy. So take their opinions and note them down. After completing the above steps, you can take your time to fix the issue(s).

End Result of a Design Audit

The audit will present you with a complete report on where the wires are cutting. But as a designer, your job won’t be finished here. Once you’ve gathered the inconsistencies across your channels, you need to create a style guide for every individual team of your organization.
Consider how much of the issues have occurred and how much time is required to solve them. Since you’ll know what’s working best and what’s not, you’ll be able to make confident decisions for creating the style guidelines.
If you think that a significant transformation is required, recommend a complete system upgrade. It may take some time to rearrange everything, but the end result will see a notable difference in your overall branding that is accepted and recognized by the name of the brand.