Not only will the experience your users have on your website determine your conversion rates, but it may even be the difference between whether visitors choose to stay on your website or bounce away.
You’ve probably spent a lot of time and effort getting your website traffic, so the last thing you want is to turn those visitors off. In fact, you could see returns ranging from $11 to $111 for every dollar your site invests in UX Design improvements. It is worth paying more attention to conversions with that high return on investment.
Here are six UX design tips to help you achieve better conversions:
Set focus on the goal
What’s your landing page goal? One thing you want to do is focus the reader on the CTA button or connection. Limiting how much you put on your landing page is the best way to do this. The focus should be very narrow, and the eye of the reader should, of course, be drawn to the action that you want to take.
To give the eye a rest, you will need to strategically deploy white space and bold images and colors to attract attention where you want it.
Enhance the speed of your page
Visitors to the website are more impatient than ever. They expect sites to load within seconds, and if a site takes even two seconds longer to load than they expect, many will bounce away. That mere two-second delay increased the page dropout rate to 87 percent in one study.
Have you ever noticed how lightning speed sites like Amazon load? They invest in servers to enable this, as their internal studies show the impact on shoppers of slow loading pages. Paying for the fastest and most reliable server you can afford is one of the best things you can do for your UX.
Mobile Device Responsiveness
The use of mobile devices for Internet access continues to grow steadily year after year. In 2018, some estimates place smartphone mobile Internet use at 2.6 billion people. If those numbers do not impress on you the importance of making sure that your site is responsive to smaller screens, perhaps Google’s algorithms will look at mobile responsiveness as one of the rank measures.
If you don’t already think about how to design mobile devices, now is the time to make some changes and make sure that you reach readers on both desktops and phones.
Offer a powerful contact form
They often look for a “Contact Us” option when people visit a website. A prominent link to your contact form shows that your website is open to contacting customers and providing the equation with a level of confidence and reliability.
After all, the customer knows you not and has no idea whether or not you are a good company with a solid service. Seeing a way to get in touch, however, can help ease those hesitations. Make sure you’re creating a form with strong characteristics.
You should also offer confirmation that the form has been submitted so that the user does not have to ask if the message has been received.
Because as stated above so many people access mobile device websites and others are just crazy busy, they are looking for quick, easy-to-digest information. Ensure that the content of your website is scannable.
Although some longer, more in-depth articles may have been added to enhance your rank and reach more readers, you still need to create this content simple to digest.
How can you do that? Subheadings, bullet points must be added and major elements must be set in boxes or quotes. This way, both skimmers and those who want to stop and read in-depth will satisfy the reading habits.
Strong Your ‘Call to Action’
Remember, by its very definition, a call to action asks your website visitor to do something specific. Keep in mind, by its very definition, a call to action asks your website visitor to do something specific.
So, if your goal is to convert visitors into newsletter subscribers, you don’t just want a “Click Here” button. Instead, you want to clarify exactly what they’re going to get by tapping on that button— “Download Your Free Handbook” or “Subscribe for More Advice.” At the same time, you want to keep your CTA short and accurate.
Behind the colors you use on your CTA button, there is also entire psychology. Red and blue tend to be the most famous colors, but they play around with different colors, shades, and wording, doing some A / B testing to see which variant normally plays with visitors to your site.
With different visitors, each website is different. For conversions on yours, what works statistically for some websites may not work. This requires trying different elements of the user experience, then testing to see which ones are converting and which ones are not converting.
This requires trying different elements of the user experience, then testing to see which ones are converting and which ones are not converting. This process should be continued throughout your site’s life.