What is UX Strategy?

Why Does Your Business Need UX Design?

Why Does Your Business Need UX Design?

What is UX Strategy?
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Did you know 70% of online businesses that fail do so because of bad usability?
In simple words, most of the unsuccessful product-based businesses failed because they overlook the importance of the user experiences in their strategy. Where 88% of the users are less likely to return to a website after lousy user experience, you can’t in any way deny the importance of UX.
Businesses cannot expand without a systematic process that focuses on design-led thinking. It is only through this process that organizations and companies can earn higher profits, scale, grow, beat the competition, and empower their users.

Before Starting…!

With the advancement of modern technology where we’re in the midst of a fourth industrial revolution, people tend to experience the best products without spending too much time and exhausting their busy brains. The same goes for surfing websites or mobile applications where loading fast and efficient websites or mobile application responses are highly expected.
When it comes to talking about the mobile application or user satisfaction of websites, it is the User Experience (UX) Design that matters the most. In this regard, everyone might have a different opinion, and the fact is that the user is the final judge who defines the quality of your UX. And most importantly, the quality of your UX is one of the decisive factors for users to choose between you and your competitors.

In this post, I’ll discuss the necessity of UX design for your business, and try to explore all these reasons in order to make things better understandable. Let’s start by defining the UX design first.

What is UX Design?

Before delving into why UX design is vital for your business, let’s take a look at what it is.
Essentially, UX Design is a process of improving user satisfaction by enhancing usability and interaction with the respective product. Ideally, this focuses on the way the products are used rather than just how they look. Moreover, it sketches the user experience from beginning to end and incorporates all customer touchpoints in between.
To have a clear idea as an example, you can look at Apple. This giant tech company brought UX design to the forefront with its popular operating systems, great looking products, and user-friendly devices.

The brain behind this company Steve Jobs himself, said:

“Design is not just what it looks like and feels like. Design is how it works.”

Why UX Design Matters for Your Business?

UX has been a buzzword in the modern world and at any point, different questions may arise like why is user experience crucial for any type of business? Or what could be the final return on investing in UX for my business?
To address those questions, now, I will go into further details to disclose the answers to these questions. Here are the reasons to concentrate on UX Design for your business.

1. To Achieve Customer Satisfaction

Customers are the key component of any type of business. One research study happened by Baymard on the cart and checkout UX indicates that 69.2% of customers abandon a cart after adding items. The output of this 9 years long research came out with a remarkable note that said that the design and checkout flaw was the main culprit of cart abandonment.

In this regard, Clive K. Lavery, senior UX person, and co-organizer of UX Camp Europe said it right. He stated, “ Happy users are ultimately happy and returning customers.”
A smooth UX helps your potential users to move their desired destination in the best possible way. It means you need to provide them with good navigation, a clean layout, appealing call to actions, a clear visual description of products, and so on. On the contrary, a bad UX could appear as a user-hostile design that will ultimately push your customers into the welcoming doors of your competitors. So make sure that you provide a flexible UX journey in order to increase sales, boost your conversion rates by repeating customers

2. Significant Time & Cost Reduction

UX design isn’t only a process and phase of product development but it’s focused on research, analysis, and testing. Now, most of the companies are realizing that preventing possible usability issues from the outset is far inexpensive and less time-consuming than fixing them later. Moreover, changing the design later means changing in the development part that is expensive, more time-consuming and a complex process for your business.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.

3. Improved ROI

Users always love a simple and intuitive UX and by investing in providing what they like. Working with UI means you’re actually working to create loyal users who’re going to be a stable source of your long term revenue. One study that happened by Bain & Co indicated that a 10 percent increase in user retention will increase business value by an average of 30 percent. Most importantly, you can hardly find any things that can provide you such a rare ROI but delivering a great UX can do a lot in this regard.
A good UX comes up with increased conversion rates, which has the most significant impact on ROI. Spending time and money on crafting an engaging user experience can turn your business into massive revenue growth.

“The reality is that great UX design can differentiate products, attract customers, and drive superior business results, so there is no inherent contradiction between investing in User Experience and a business focus on creating customers and profits.”

Pabini Gabriel-Petit, UX Matters
User Experience (UX) design has a sustained history of conferring a positive return on investment (ROI). It is a good UX design that often defines which products are successful and unsuccessful.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.
Did you know that every $1 invested in UX results in a return of $100 (ROI = 9,900%)?

Here are a few of my preferred stats that prove the ROI for UX Design.
  • Due to the lack of user acceptance, 70% of projects fail
  • According to the 93% executives, user experience is the top strategic priority
  • After the usability testing process. 90% reduction happens in support costs 
  • UX brings 100 in return per dollar invested
  • 50% of developers spend time on avoidable re-work
Having said all the stats, it can be said that investing in UX could be the best bet if you make it accordingly. For instance, I can tell you about the Bank of America as they invested in a UX redesign that ultimately returned with 45% increased online registration. That’s how a good UX helps to enhance overall revenue by reducing costs in a variety of areas.

4. Boost Up Your SEO Growth

Ux is all about making users happy and so is SEO. Both are the same in terms of purposes and objectives. As SEO is evolving every now and then, it doesn’t involve only link building and relevant keyword inclusion in your content. While these are the two most important strategies, SEO goes far beyond them these days. User Experience(UX) is one of them that has rolled into SEO strategy lately.
If you think about SEO in a certain way, you would find that it’s all about User Experience (UI). Search engines like Google introduce numerous changes in its algorithm in order to provide searchers with trustworthy and high-quality relevant results. The third and one of the most important ranking factors RankBrain focused on behavior metrics like site’s bounce rate, organic CTR, page per session, and dwelling time.
Good user experience can result in healthy growth in SEO ranking. Essentially, Google loves to promote great UX in its SERP. The main concern of Google is to provide users the best queries to their queries as rapidly as possible with the most relevant information. If your users leave your site without taking any potential action, Google takes this behavior as your site is either poorly optimized or irrelevant to your users.

5. Increased Brand Loyaltybr

There is a saying that goes, “UX Design is a double-edged sword: you create a tool and the tool creates you.”

Yes, you got it right…!
When it comes to building relationships between a company and its users, the first and foremost thing that gets into consideration is the bond of trust. If you want users to feel like they are buying your product, you need to establish loyalty among them. When I use the word “establish,” it means there are certain aspects that need to be considered in order to make it possible. UI is one of those aspects that will help you to establish your brand loyalty among your users.
User experience can play a vital role in order to build trust between your brand and your company. Whether it’s the products you sell, there is always an important link between UX and brand loyalty. If users become satisfied using your products, they will likely purchase more from your website. That’s how brand value creates.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs, Former Apple CEO
To make your product goal-based and user-oriented, you need to understand UX Design better first. Apparently, investing in UX may seem like an optional cost, but the long-term benefit to your business will be more than worth the money you put into it.

Over to You...

After having a close discussion, I hope you got the reasons for providing a substantial user experience to your target audiences in order to reach maximum business potential. In other words, you need to satisfy your visitors’ demand by serving their purposes. This can happen with intuitive design, easy navigation, and placing direct calls to action.
Now, as a business owner, how can you make it possible?
Well, an experienced UX design company can do a lot to serve this specific purpose for your business. They have the skills and knowledge to implement the elements in such a way that helps your visitors convert into loyal customers. This will ultimately result in your overall success online.
One More Thing…!
While submitting the requirements to the respective UX design companies, make sure that you are providing enough relevant information correctly. Because the more relevant and exact information you’re providing to them, the more likely they will be able to create a great UX design for your products by aligning with your specifications.

Have more questions?

Book a free Consultation today!

Why do we need UX Strategies?

Why Should You Audit the Design of Your Product?

Why Should You Audit the Design of Your Product?

What is UX Strategy?
What if I tell you that Microsoft and Facebook wanted to become mobile phone giants?
Yes, it happened in reality. Microsoft bought Nokia’s phone business for $7.2 billion in 2014 in order to compete against mobile phone giants Samsung and Apple.
On the other hand, Facebook launched the Facebook phone in the banner of HTC First in 2013 to utilize its popularity in the mobile phone industry.
Needless to say that both ended up in failure. Facebook made a rare product misstep and quickly realized that their future lies within social media platforms while Microsoft finally discontinued the development of windows phones in 2020.
The point is that you need to be conscious of what product you are going to offer your audience and how it aligns with your brand. Your products bear the identity of your brand, and they should have a consistent message. Inconsistencies will produce a confusing impression among your customers, like Microsoft or Facebook’s phones did.
That’s why today I’ll talk about the design audit. In this article, you’ll learn about its importance and the effectiveness of conducting one. So without further ado, let’s get started!

Table of Contents

Design Audit: What is it exactly?

Design is essential because it increases interaction. The design elements will impact the audience’s minds subconsciously and help them make confident decisions. While there are specific formulas to figure out which design may win the market, there aren’t too many to figure out where it failed.
Once a company establishes itself as a recognized force in any industry, it needs to produce identical products that align with its business visually, audibly, and usably. And this isn’t only about products; it applies to everything the company produces, including its website and mobile application.
A design audit lets you create that familiar vibe about your brand across all channels. Be it the articles on your website, or be it a short story on your business app, you should be able to create a sense of consistency about your brand through their design.

Design Audit: Why Should You Conduct One?

Consistency increases trust and recognition. But it’s hard to maintain consistency once the company gets bigger and starts splitting among teams. That’s the primary reason why you should conduct a design audit.
The design audit is actually beneficial because it is a sign that your company is growing. However, it’s also a sign that your brand is weakening and you are moving away from the foundation. When you conduct a design audit, you will give yourself a chance to build on that foundation again and ultimately improve the quality and user experience.
The aspects mentioned above are probably everything that your business deals with. So let’s discuss them further.

Visual Branding

Ever wondered why Facebook has that all blue theme in pretty much everything that they do? That’s because the visual design of your products has a significant influence on your brand.
Let’s say your website and app has a mostly blue colored logo. While a different color may look harmless, it will actually put a confusing attire on your website. Thus, it won’t be wise to use different color patterns on your website or app.
The design audit shouldn’t just concentrate on the individual page and the feature’s appearance. It needs to examine every aspect of your visual presence and correct them according to your business’s existing color theme. That’s how consistent color equity will be maintained.
By every visual aspect, I don’t mean correcting only your website’s or app’s menu color & footer design. The visual design and color code should be maintained in the page title, headings, or even subheadings! The visual consistency will give your business a visual branding, and your business will benefit from it in the long run.

Marketing

Marketing is one of the primary objectives of a website or app. Besides, businesses take marketing very seriously because the end goal is growing more and more. But unless there’s a regularity in your marketing, your efforts will go in vain.
As a business grows, it starts to develop a separate marketing team. An independent marketing team may collaborate with the entire team, but its strategy will eventually direct the promotion to a different path unless a design audit takes place.
The design audit focuses on creating consistent brand-focused marketing. This includes using the same color code and style in marketable contents such as advertisements and social media promotions. Consequently, your marketing will become identical to your customers, and it will increase credibility and trust.

User Experience

User experience (UX) is the most crucial benchmark for any product. Products are meant for the consumers, and consumers deserve the best user experience. Any business that fails to deliver good user-experience will surely suffer.
The design audit takes user experience as one of its fundamental goals. It helps the designer to see what others are doing and how it is benefiting them. It concentrates on the User Interface of the website and app and ensures that the contents are accessible and usable. In addition, it lets the designer find the things that the website or have been missing.
In short, a design audit ensures that the best UX practices are implemented. Hence, users will find the product surprisingly easy to use.

Error Prevention

There’s no such thing as perfect. Sometimes your website may have broken links, and sometimes there might be a bug on your mobile app. But businesses require near-perfection.
The design audit can be as effective as software testing. As things get evaluated, the designer will be able to catch issues that your app or website has been facing. As a result, you’ll be able to present a better user experience.

Recognition

Unlike earlier mentioned Microsoft’s or Facebook’s phones, their other products, such as Microsoft’s Office programs and Facebook’s social advertisements, brought wonderful responses. Those offerings align with their business perfectly, and anyone would trust them for their reputation and branding in those industries.
Once you establish yourself as a brand, the next step is creating a credible design that is identical to your brand. Simply put, the ideology behind the design audit is to create recognition through visual, audible, and usable consistency throughout every channel.

Flexibility

Generalization is an excellent way of providing your users with consistent functionality. Because inconsistencies will irritate the users, and they won’t tolerate it for a longer period.
Besides, you also need to consider your buyer persona. They can be knowledgeable users or novices. But no matter who they are, you do not want them to feel that they are outsiders. Both novice users and knowledgeable ones should be able to understand your product and brand through your design elements.
For example, you may have an online shop for which you have a dedicated website and a mobile app. For generalization, you need to ensure that both platforms function the same way. That includes categorizing your products on the app in the same way it is classified on your website.
The result would be a clean, flexible experience for both kinds of users. Those who have used your site will also learn to use your app without dropping a sweat. This will make things a lot more accessible, and your users will benefit from the flexibility it presents.

Support

Design audit focuses on almost everything, and support is an integral part. When users want to interact, they want to have a similar tone and message that your brand is recognized for.
Since support is designed for users, the design audit will also work on producing a similar tone and sensory experience throughout your support channels.

Documentation

Documentation comes with support. Both should be designed for user-friendliness and easy accessibility. As people expect the same tone and sensory experience on the support, they also expect your documentations to be to the point and understandable.
Design audit impacts not just how your documentation will be crafted but also how they will be presented in line with your branding or product.

How to Conduct a Design Audit

As you know, a design audit is run to find flaws and inconsistencies across your overall brand. So it’s essential to gather everything that your company deals with. From your products to your social media stories, everything should be collected and assembled in place first.
First, make a checklist of what you are working with. Collect your logo, advertisements, website screenshots, blog articles, documentation, support conversations, etc. and start analyzing it individually.
By analyzing, I meant that you need to figure out which inconsistencies are damaging your potential. Maybe it’s the navigation bar, or maybe it’s the footer color of your website. Not just the design elements, even your website images can cause inconsistency and leave a significant design error on the entire site.
So keep asking questions to yourself and your teams, maybe there’s a specific design element that you think will work, but more brains involved means more accuracy. So take their opinions and note them down. After completing the above steps, you can take your time to fix the issue(s).

End Result of a Design Audit

The audit will present you with a complete report on where the wires are cutting. But as a designer, your job won’t be finished here. Once you’ve gathered the inconsistencies across your channels, you need to create a style guide for every individual team of your organization.
Consider how much of the issues have occurred and how much time is required to solve them. Since you’ll know what’s working best and what’s not, you’ll be able to make confident decisions for creating the style guidelines.
If you think that a significant transformation is required, recommend a complete system upgrade. It may take some time to rearrange everything, but the end result will see a notable difference in your overall branding that is accepted and recognized by the name of the brand.