What is UX Strategy?

Why Does Your Business Need UX Design?

Why Does Your Business Need UX Design?

What is UX Strategy?
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Did you know 70% of online businesses that fail do so because of bad usability?
In simple words, most of the unsuccessful product-based businesses failed because they overlook the importance of the user experiences in their strategy. Where 88% of the users are less likely to return to a website after lousy user experience, you can’t in any way deny the importance of UX.
Businesses cannot expand without a systematic process that focuses on design-led thinking. It is only through this process that organizations and companies can earn higher profits, scale, grow, beat the competition, and empower their users.

Before Starting…!

With the advancement of modern technology where we’re in the midst of a fourth industrial revolution, people tend to experience the best products without spending too much time and exhausting their busy brains. The same goes for surfing websites or mobile applications where loading fast and efficient websites or mobile application responses are highly expected.
When it comes to talking about the mobile application or user satisfaction of websites, it is the User Experience (UX) Design that matters the most. In this regard, everyone might have a different opinion, and the fact is that the user is the final judge who defines the quality of your UX. And most importantly, the quality of your UX is one of the decisive factors for users to choose between you and your competitors.

In this post, I’ll discuss the necessity of UX design for your business, and try to explore all these reasons in order to make things better understandable. Let’s start by defining the UX design first.

What is UX Design?

Before delving into why UX design is vital for your business, let’s take a look at what it is.
Essentially, UX Design is a process of improving user satisfaction by enhancing usability and interaction with the respective product. Ideally, this focuses on the way the products are used rather than just how they look. Moreover, it sketches the user experience from beginning to end and incorporates all customer touchpoints in between.
To have a clear idea as an example, you can look at Apple. This giant tech company brought UX design to the forefront with its popular operating systems, great looking products, and user-friendly devices.

The brain behind this company Steve Jobs himself, said:

“Design is not just what it looks like and feels like. Design is how it works.”

Why UX Design Matters for Your Business?

UX has been a buzzword in the modern world and at any point, different questions may arise like why is user experience crucial for any type of business? Or what could be the final return on investing in UX for my business?
To address those questions, now, I will go into further details to disclose the answers to these questions. Here are the reasons to concentrate on UX Design for your business.

1. To Achieve Customer Satisfaction

Customers are the key component of any type of business. One research study happened by Baymard on the cart and checkout UX indicates that 69.2% of customers abandon a cart after adding items. The output of this 9 years long research came out with a remarkable note that said that the design and checkout flaw was the main culprit of cart abandonment.

In this regard, Clive K. Lavery, senior UX person, and co-organizer of UX Camp Europe said it right. He stated, “ Happy users are ultimately happy and returning customers.”
A smooth UX helps your potential users to move their desired destination in the best possible way. It means you need to provide them with good navigation, a clean layout, appealing call to actions, a clear visual description of products, and so on. On the contrary, a bad UX could appear as a user-hostile design that will ultimately push your customers into the welcoming doors of your competitors. So make sure that you provide a flexible UX journey in order to increase sales, boost your conversion rates by repeating customers

2. Significant Time & Cost Reduction

UX design isn’t only a process and phase of product development but it’s focused on research, analysis, and testing. Now, most of the companies are realizing that preventing possible usability issues from the outset is far inexpensive and less time-consuming than fixing them later. Moreover, changing the design later means changing in the development part that is expensive, more time-consuming and a complex process for your business.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.

3. Improved ROI

Users always love a simple and intuitive UX and by investing in providing what they like. Working with UI means you’re actually working to create loyal users who’re going to be a stable source of your long term revenue. One study that happened by Bain & Co indicated that a 10 percent increase in user retention will increase business value by an average of 30 percent. Most importantly, you can hardly find any things that can provide you such a rare ROI but delivering a great UX can do a lot in this regard.
A good UX comes up with increased conversion rates, which has the most significant impact on ROI. Spending time and money on crafting an engaging user experience can turn your business into massive revenue growth.

“The reality is that great UX design can differentiate products, attract customers, and drive superior business results, so there is no inherent contradiction between investing in User Experience and a business focus on creating customers and profits.”

Pabini Gabriel-Petit, UX Matters
User Experience (UX) design has a sustained history of conferring a positive return on investment (ROI). It is a good UX design that often defines which products are successful and unsuccessful.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.
Did you know that every $1 invested in UX results in a return of $100 (ROI = 9,900%)?

Here are a few of my preferred stats that prove the ROI for UX Design.
  • Due to the lack of user acceptance, 70% of projects fail
  • According to the 93% executives, user experience is the top strategic priority
  • After the usability testing process. 90% reduction happens in support costs 
  • UX brings 100 in return per dollar invested
  • 50% of developers spend time on avoidable re-work
Having said all the stats, it can be said that investing in UX could be the best bet if you make it accordingly. For instance, I can tell you about the Bank of America as they invested in a UX redesign that ultimately returned with 45% increased online registration. That’s how a good UX helps to enhance overall revenue by reducing costs in a variety of areas.

4. Boost Up Your SEO Growth

Ux is all about making users happy and so is SEO. Both are the same in terms of purposes and objectives. As SEO is evolving every now and then, it doesn’t involve only link building and relevant keyword inclusion in your content. While these are the two most important strategies, SEO goes far beyond them these days. User Experience(UX) is one of them that has rolled into SEO strategy lately.
If you think about SEO in a certain way, you would find that it’s all about User Experience (UI). Search engines like Google introduce numerous changes in its algorithm in order to provide searchers with trustworthy and high-quality relevant results. The third and one of the most important ranking factors RankBrain focused on behavior metrics like site’s bounce rate, organic CTR, page per session, and dwelling time.
Good user experience can result in healthy growth in SEO ranking. Essentially, Google loves to promote great UX in its SERP. The main concern of Google is to provide users the best queries to their queries as rapidly as possible with the most relevant information. If your users leave your site without taking any potential action, Google takes this behavior as your site is either poorly optimized or irrelevant to your users.

5. Increased Brand Loyaltybr

There is a saying that goes, “UX Design is a double-edged sword: you create a tool and the tool creates you.”

Yes, you got it right…!
When it comes to building relationships between a company and its users, the first and foremost thing that gets into consideration is the bond of trust. If you want users to feel like they are buying your product, you need to establish loyalty among them. When I use the word “establish,” it means there are certain aspects that need to be considered in order to make it possible. UI is one of those aspects that will help you to establish your brand loyalty among your users.
User experience can play a vital role in order to build trust between your brand and your company. Whether it’s the products you sell, there is always an important link between UX and brand loyalty. If users become satisfied using your products, they will likely purchase more from your website. That’s how brand value creates.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs, Former Apple CEO
To make your product goal-based and user-oriented, you need to understand UX Design better first. Apparently, investing in UX may seem like an optional cost, but the long-term benefit to your business will be more than worth the money you put into it.

Over to You...

After having a close discussion, I hope you got the reasons for providing a substantial user experience to your target audiences in order to reach maximum business potential. In other words, you need to satisfy your visitors’ demand by serving their purposes. This can happen with intuitive design, easy navigation, and placing direct calls to action.
Now, as a business owner, how can you make it possible?
Well, an experienced UX design company can do a lot to serve this specific purpose for your business. They have the skills and knowledge to implement the elements in such a way that helps your visitors convert into loyal customers. This will ultimately result in your overall success online.
One More Thing…!
While submitting the requirements to the respective UX design companies, make sure that you are providing enough relevant information correctly. Because the more relevant and exact information you’re providing to them, the more likely they will be able to create a great UX design for your products by aligning with your specifications.

Have more questions?

Book a free Consultation today!

importance of high converting landing pages

The Importance of High Converting Landing Pages for Your Business

The Importance of High Converting Landing Pages for Your Business

importance of high converting landing pages
Did you know that having effective landing pages can improve B2B company resources by enhancing the conversion rate by 40%?

When it comes to marketing an online business, landing pages are one of the most crucial aspects that need to consider for the business owner. Essentially, they are the windows of your online shop.
For those who want to increase their conversion achieving potential leads, the landing page can play a vital role. As you can see the companies achieve a 55% increase in their leads when they increase their number of landing pages from 10 to 15.
In this article, we’ll go through the finding of why the landing page is crucial for your conversion that helps to lead a great business? Before diving into further discussion, let’s start with the simple definition of a landing page.

Table of Contents

What is a Landing Page?
Basically, the landing page is a web page where a consumer can land on and which is used to capture visitors’ information through a lead-capturing system. Usually, landing pages will target a particular audience in order to promote products and services. You can offer value, and convert your visitors into leads while capturing information.

Two Types of Landing Pages

There are two types of landing pages we see on the web. One is the click-through landing page that is used to entice visitors to click through to another page. Another type is the lead generation landing page which is crucial to generate a reliable business lead.
Once a company establishes itself as a recognized force in any industry, it needs to produce identical products that align with its business visually, audibly, and usably. And this isn’t only about products; it applies to everything the company produces, including its website and mobile application.

Landing Page or Home Page?

As the name implies, the landing page is the page your visitors land on your website. If the answer isn’t much understandable, let me tell you in other words. It’s a standalone page that is distinct from your homepage or any other pages of your website.

But sometimes a homepage can also be a landing page. You see, if someone clicks any of your ads and redirected him to your home page, by definition, essentially, your home page is a landing page. One statistic says that 77% of landing pages are home pages.

Ideally, a landing page is different from a homepage, it depends on the business type you’re dealing with. A home page usually shows a business overview with a number of links to the other resource pages whereas a landing page has fewer links with a CTA button. Here, CTA means Call-to-Action that helps visitors to take potential actions.

To simplify the whole thing, the core purpose of a landing page is to convert visitors into leads whereas the homepage just provides a simplified way to navigate through the content you offer to your audiences.

Elements of a Successful Landing Page

In order to accomplish the best landing page design, you need to follow a definite structure that needs to be put into practice. Let’s take a quick look at the following:
  • The value proposition with great content
  • Destruction-free navigation menu
  • Effective call-to-action
  • Engaging media inclusion
  • Purpose oriented audience
  • Building trust issue through the page
  • Measure the performance by testing
Now, let’s get into the detailed part of the post.

Why Landing Pages is Important for Business?

In inbound marketing strategy, landing pages are the best gateway to get your visitors and convert them into potential leads. Here are the detailed a few reasons that will show you the importance of having a landing page on your website.

1. Rendering Business Information

The key part of your business is sales and to make it happen landing pages play a vital role upfront. You can render clarity of your business means providing clear information about your business to your target audiences.
Landing pages simplify the necessary information for your potential customer to know about your products and services. It also benefits them by knowing them why your products and services are a good fit for them. You should make it clear to your users that you want them to purchase, sign up, download from you.

2. Landing Pages Boost SEO

Search engines are always aimed to render quality and most relevant content for their users. Landing pages can do a lot in this regard as they are designed specifically for a target audience with a particular interest. That’s why a perfectly optimized landing page maintains the most relevance on the web.
Search engines like Google rewards the website that contains high-quality landing pages and eventually, ranks them in the search result pages. So, if you’re an online business owner, it’s very important to have high converting landing pages to boost up your SEO performance.

3. It Provides Insightful Accurate Data to Run Campaigns

A successful landing page provides insightful data about your website. Sometimes you might need to run a specific campaign to identify the interest of your target audience and let them know your sales funnel.
The landing page renders necessary legit data to run this type of specific campaign to your particular target audience. It also refines users for each campaign and makes the right-pointing.

4. Creating Brand Awareness

Customers will only know the name of a brand that provides the best consumer experiences. They even don’t want to know the person behind the brand while navigating to their requirements. Landing pages are designed in such a way that it will help to brand your business and make it achievable.
Due to uplifting your business brand development sustains its significance throughout the customer journey. One study that happens by Direct Marketing News shows that 63% of people say that brand consistency plays a vital role in their spending. Most importantly, landing pages play an important junction on the way to achieving this milestone.

5. Generating Potential Leads

Every business stands upon a sustainable amount of leads that work like a lifeforce of that particular business. Most importantly, the core purpose of a landing page is the lead generation. There are multiple types of lead-generation landing pages.
One is the lead capture page which is used to gather potential leads if the visitors are interested in the respective product or service. Another one is the Squeeze page that is a bit aggressive and used to gather contact information from your visitors.

Last But Not the Least

Whatever you sell online whether it’s a product, service, course, or any other thing, people will go online and search as they need something. Attaining more customers using your visitors could be a tough job if your landing page isn’t well-optimized. In fact, it’s irreplaceable, especially in the following ways –
  • Highlighting the different business offers (free & paid)
  • Setting up newsletter signups
  • Collecting subscribers
  • Displaying visual ads such as relevant images or videos
  • Demonstrating the key objective of your business
  • Displaying prime features of your products and services
  • Making a way for setting up a registration process for different programs like webinars.
  • Featuring different open house events
  • Providing a way to download resources like an ebook
  • Encouraging visitors for using free products and demos
  • Highlight pricing plans
  • And lot more promotional usage
After having a detailed observation, we can say that landing pages are one of the key tools of your business-related website. Hiring a qualified design studio, you can design perfect landing pages that convert visitors into your customers.

Final Words

Designing and developing a high converting landing page works like an online gateway that can be extremely beneficial to your business. It increases the number of potential customers. Take your time when it comes to designing landing pages as it’s the most important element of your business.

You have done a great job in creating your brand value, now, you need to make sure that all of your labor will not go into vain. You have to translate all your hard work into sales. And to make it possible, the landing page could be a great tool for your business.

Wondering how to start using landing pages for your business? Or need help enhancing the design of your landing page strategy? Get in touch with our Dribbble page for inspiration or contact us for further information.

Have more questions?

Book a free Consultation today!