What is UX Strategy?

Why Does Your Business Need UX Design?

Why Does Your Business Need UX Design?

What is UX Strategy?
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Did you know 70% of online businesses that fail do so because of bad usability?
In simple words, most of the unsuccessful product-based businesses failed because they overlook the importance of the user experiences in their strategy. Where 88% of the users are less likely to return to a website after lousy user experience, you can’t in any way deny the importance of UX.
Businesses cannot expand without a systematic process that focuses on design-led thinking. It is only through this process that organizations and companies can earn higher profits, scale, grow, beat the competition, and empower their users.

Before Starting…!

With the advancement of modern technology where we’re in the midst of a fourth industrial revolution, people tend to experience the best products without spending too much time and exhausting their busy brains. The same goes for surfing websites or mobile applications where loading fast and efficient websites or mobile application responses are highly expected.
When it comes to talking about the mobile application or user satisfaction of websites, it is the User Experience (UX) Design that matters the most. In this regard, everyone might have a different opinion, and the fact is that the user is the final judge who defines the quality of your UX. And most importantly, the quality of your UX is one of the decisive factors for users to choose between you and your competitors.

In this post, I’ll discuss the necessity of UX design for your business, and try to explore all these reasons in order to make things better understandable. Let’s start by defining the UX design first.

What is UX Design?

Before delving into why UX design is vital for your business, let’s take a look at what it is.
Essentially, UX Design is a process of improving user satisfaction by enhancing usability and interaction with the respective product. Ideally, this focuses on the way the products are used rather than just how they look. Moreover, it sketches the user experience from beginning to end and incorporates all customer touchpoints in between.
To have a clear idea as an example, you can look at Apple. This giant tech company brought UX design to the forefront with its popular operating systems, great looking products, and user-friendly devices.

The brain behind this company Steve Jobs himself, said:

“Design is not just what it looks like and feels like. Design is how it works.”

Why UX Design Matters for Your Business?

UX has been a buzzword in the modern world and at any point, different questions may arise like why is user experience crucial for any type of business? Or what could be the final return on investing in UX for my business?
To address those questions, now, I will go into further details to disclose the answers to these questions. Here are the reasons to concentrate on UX Design for your business.

1. To Achieve Customer Satisfaction

Customers are the key component of any type of business. One research study happened by Baymard on the cart and checkout UX indicates that 69.2% of customers abandon a cart after adding items. The output of this 9 years long research came out with a remarkable note that said that the design and checkout flaw was the main culprit of cart abandonment.

In this regard, Clive K. Lavery, senior UX person, and co-organizer of UX Camp Europe said it right. He stated, “ Happy users are ultimately happy and returning customers.”
A smooth UX helps your potential users to move their desired destination in the best possible way. It means you need to provide them with good navigation, a clean layout, appealing call to actions, a clear visual description of products, and so on. On the contrary, a bad UX could appear as a user-hostile design that will ultimately push your customers into the welcoming doors of your competitors. So make sure that you provide a flexible UX journey in order to increase sales, boost your conversion rates by repeating customers

2. Significant Time & Cost Reduction

UX design isn’t only a process and phase of product development but it’s focused on research, analysis, and testing. Now, most of the companies are realizing that preventing possible usability issues from the outset is far inexpensive and less time-consuming than fixing them later. Moreover, changing the design later means changing in the development part that is expensive, more time-consuming and a complex process for your business.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.

3. Improved ROI

Users always love a simple and intuitive UX and by investing in providing what they like. Working with UI means you’re actually working to create loyal users who’re going to be a stable source of your long term revenue. One study that happened by Bain & Co indicated that a 10 percent increase in user retention will increase business value by an average of 30 percent. Most importantly, you can hardly find any things that can provide you such a rare ROI but delivering a great UX can do a lot in this regard.
A good UX comes up with increased conversion rates, which has the most significant impact on ROI. Spending time and money on crafting an engaging user experience can turn your business into massive revenue growth.

“The reality is that great UX design can differentiate products, attract customers, and drive superior business results, so there is no inherent contradiction between investing in User Experience and a business focus on creating customers and profits.”

Pabini Gabriel-Petit, UX Matters
User Experience (UX) design has a sustained history of conferring a positive return on investment (ROI). It is a good UX design that often defines which products are successful and unsuccessful.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.
Did you know that every $1 invested in UX results in a return of $100 (ROI = 9,900%)?

Here are a few of my preferred stats that prove the ROI for UX Design.
  • Due to the lack of user acceptance, 70% of projects fail
  • According to the 93% executives, user experience is the top strategic priority
  • After the usability testing process. 90% reduction happens in support costs 
  • UX brings 100 in return per dollar invested
  • 50% of developers spend time on avoidable re-work
Having said all the stats, it can be said that investing in UX could be the best bet if you make it accordingly. For instance, I can tell you about the Bank of America as they invested in a UX redesign that ultimately returned with 45% increased online registration. That’s how a good UX helps to enhance overall revenue by reducing costs in a variety of areas.

4. Boost Up Your SEO Growth

Ux is all about making users happy and so is SEO. Both are the same in terms of purposes and objectives. As SEO is evolving every now and then, it doesn’t involve only link building and relevant keyword inclusion in your content. While these are the two most important strategies, SEO goes far beyond them these days. User Experience(UX) is one of them that has rolled into SEO strategy lately.
If you think about SEO in a certain way, you would find that it’s all about User Experience (UI). Search engines like Google introduce numerous changes in its algorithm in order to provide searchers with trustworthy and high-quality relevant results. The third and one of the most important ranking factors RankBrain focused on behavior metrics like site’s bounce rate, organic CTR, page per session, and dwelling time.
Good user experience can result in healthy growth in SEO ranking. Essentially, Google loves to promote great UX in its SERP. The main concern of Google is to provide users the best queries to their queries as rapidly as possible with the most relevant information. If your users leave your site without taking any potential action, Google takes this behavior as your site is either poorly optimized or irrelevant to your users.

5. Increased Brand Loyaltybr

There is a saying that goes, “UX Design is a double-edged sword: you create a tool and the tool creates you.”

Yes, you got it right…!
When it comes to building relationships between a company and its users, the first and foremost thing that gets into consideration is the bond of trust. If you want users to feel like they are buying your product, you need to establish loyalty among them. When I use the word “establish,” it means there are certain aspects that need to be considered in order to make it possible. UI is one of those aspects that will help you to establish your brand loyalty among your users.
User experience can play a vital role in order to build trust between your brand and your company. Whether it’s the products you sell, there is always an important link between UX and brand loyalty. If users become satisfied using your products, they will likely purchase more from your website. That’s how brand value creates.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs, Former Apple CEO
To make your product goal-based and user-oriented, you need to understand UX Design better first. Apparently, investing in UX may seem like an optional cost, but the long-term benefit to your business will be more than worth the money you put into it.

Over to You...

After having a close discussion, I hope you got the reasons for providing a substantial user experience to your target audiences in order to reach maximum business potential. In other words, you need to satisfy your visitors’ demand by serving their purposes. This can happen with intuitive design, easy navigation, and placing direct calls to action.
Now, as a business owner, how can you make it possible?
Well, an experienced UX design company can do a lot to serve this specific purpose for your business. They have the skills and knowledge to implement the elements in such a way that helps your visitors convert into loyal customers. This will ultimately result in your overall success online.
One More Thing…!
While submitting the requirements to the respective UX design companies, make sure that you are providing enough relevant information correctly. Because the more relevant and exact information you’re providing to them, the more likely they will be able to create a great UX design for your products by aligning with your specifications.

Have more questions?

Book a free Consultation today!

Top 5 Must UX Strategies that Your Business Needs Right Now

Top 5 Must UX Strategies that Your Business Needs Right Now

Earning more revenue by selling products online is not everyone’s cup of tea. For doing so and making your online products compelling, UX strategy plays a vital role. But a successful UX design doesn’t happen by luck, rather great UX design happens when you apply UX strategy.
The term “UX Strategy” seems a little less glamorous, but the truth is it’s just empowering. It lies at the intersections of UX design and business strategy. In fact, this can be defined as a plan of action on how to find out if the user experience of a product is aligned with the business objectives.

What is UX Strategy?

Basically, it’s a plan and approach for selling digital products. UX Strategy is used to create an understanding between designers and the goals of the product objectives. It lies at the crossroads of UX design and business strategy. Here, each part of the UX strategy should be based on enough research and supervised by the vetted stakeholders.

UX strategy is “a plan of action for how to ascertain that the user experience of a product is aligned with business objectives.”

Levy’s definition
However, the implementation of the UX strategy depends on a number of factors. In this article, we’ll be discussing everything UX strategy. So, before going into the deep, let’s get started with the type of UX strategy in terms of organization.

Impact of Types & Sizes in UX strategy

The best user experience for a specific product is greatly dependent on a fabulous UX strategy. This type of well-formulated UX strategy must address the following two:
  • How do we design and manipulate the best UX for a particular product?
  • What are the best ways to create and manage UX at a business?
Generally, the UX strategy can vary from one company to another due to the type and size of the specific company. This type and size of the company have a huge impact on UX. Moreover, strategies for one particular product might not be suitable for another. Different situations require different strategies for serving purposes.
For instance, start-ups or smaller companies focus on a deliverable or roll out of a specific feature on a product maintaining a strategy, however, larger and established companies could have a variety of teams working on several products, who have been maintaining a different strategy.

5 Must UX Strategies

To make a solid UX strategy, you need to start planning by understanding what it entails based on the user-centric point of view. Hence, ready to get started with designing an adaptable UX strategy?
Here are five steps to ensure a successful UX strategy:

1. Understand the market & target audience

A solid UX strategy begins by asking the questions. On top of everything, you need to do extensive UX research to figure out the right process. Furthermore, it needs to have a sound understanding of the market and your target audience. Here is a list of some questions you may consider to have the best result:
Here some of the questions you should know before you start designing your landing pages:
  • How much do you know most about your product?
  • What are the problems you want to solve for your products?
  • What could be the possible touchpoints for the product you’re dealing with?
  • How do your users feel about using your products?
  • What are your business goals including customer retention and conversion?
Make a study about your marketplace to know who your core competitors are and what they are offering with the same UX that you’re dealing with. Create anything that is more improved as compared to your competitors. It’s advised to create a spreadsheet or database to collect your data so that you can manage them well.

2. Follow the established UI patterns

Established UI patterns make sense across products with similar uses. You can have a solid idea about the successful UX patterns that will help you to make a strategy for your business. Try to be sure of the product’s strengths and weaknesses relative to its competition.
Whether this is a navigational UI, deployment of UI or other conventional elements, it’s effective to follow established patterns rather than create from scratch. Just make a proper study, consider what makes sense and use them strategically.

3. Set up your UX KPI

The first point indicates the background information to the nitty-gritty of your UX strategy. Now, let’s move towards the research that you have completed to polish your design strategy and objectives. To make it possible, you should rethink the followings:
  • Defining your target audience
  • Your approach that you are taking
  • Set your expectation and how to measure it
  • When to start and finish your project
Last point here includes your start, end date, product milestones and dates of achievement of all together. Most importantly, you shouldn’t be wishy-washy while completing the whole process. Try to be specific as much as you can and only then you’re likely to reach your expected goals.

4. Analytics – develop, test, and revise

Once you’re done with accumulating the ingredients for setting up a crystal-clear UX strategy, now you need to check that it works smoothly according to your objectives. Geek out the solid information, and get access to Google analytics and test them appropriately.
To get started you employ Minimum Viable Product (MVP) that allows you to get an idea about the respective product. MVP is a minimum version of a product with very necessary features to serve initial customers. This will provide you with essential metrics for future product development.
Most compelling metrics examine a number of data points that helps you to establish a compelling UX strategy. Moreover, the comparison between the new and returning users will provide you with more insight than just looking at the general traffic report. Using a tool like Optimizely will help you to run A/B tests so that you can figure out what performs best or not.
Hotjar of heatmaps, usability testing tools, and other web analytics tools allow you to go through successive rounds of testing. In the end, revise the process carefully that you went through. This will make you understand what works well in that process.

5. Releasing and product revisions

Earning review by selling products is the ultimate goal of any kind of business. To sell products, you need to realise them first. Once you’re done with the developing, testing, and revising; now, you’re ready to release the final version that will solve the users’ problems.
As business purposes grow, user experience design needs to understand better, and revisions will need before releasing each product as well. The outline of your UX strategy should be adaptable with the changes and new product releases. In this case, you can follow Ajax UX that will help you to incorporate constant research even after the product release.

Finally: UX strategy & business strategy

Understanding the business strategy and validating UX strategy reduces the risk of wasting time. This happens through identification of value innovation and user research altogether. Product design is a fundamental process of achieving business objectives by dint of UX.
Until now, it’s viewed that design and business have never sat at the same table. Someone believes that designers are tasked for only making things look attractive. But the truth is, now designers are crucial to the success and scalability of your business.
Getting skilled designers involved in your business strategy earlier can bring more users and increase profits in the long run. Designers design for retention and company profit. One study by Nain & Company indicated that enhancing customer retention by as small as 5% can manage an increase in profits of 25% — 95%.
In conclusion, it can be said that a substantial UX strategy will allow you to design a digital product that fulfils user’s needs. It helps the team and the stakeholders reach a shared vision for earning efficiency. It’s noted that if you fail to plan, you’re planning to fail.
Design is more than what we see on the computer as it’s a way of thinking. You need to consider all the necessary aspects to ensure a successful UX strategy. A solid UX strategy can act like a guiding light for the project you’re going through.
Hope this article has resonated with you, let us know your opinion on this part. So, ready to get started with the UX strategies of your next product? Learn how TechCare can help to serve your purposes.

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How Good UX Can Shape The Future of Business?

How Good UX Can Shape The Future of Business?

Did you know, “85% of issues related to UX can be detected by performing a usability test on a group of 5 users”? “75% of users based on the entire company’s credibility relies on its website design.”

“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.

Dr. Prabhjot Singh, Director of Systems Design, at the Earth Institute
We’re living in the era of the Internet of Things(IoT) where the digital world is undergoing revolutionary changes much like the physical world. Moreover, with the release of Artificial Intelligence(AI) all aspects of human interaction have been significantly transformed manually to digitally. So is the case with UX!
In the modern business perspective, UI has become an integral part of our daily life. As the influence of design in business continues to grow, more and more companies and organizations at every level are focusing on UI/UX to make their products and services classy.
With the ever-growing impact on AI, it seems that UX has been affected by it, and this can have a massive influence on our future business. Now, let’s take a look at how UX can change future business in the long run.

How UX Can Change Future Business?

Change is hard and it’s rarely accepted easily though it’s depending on the nature of change that could be amazing or scary. But sometimes we really need massive changes to move forward which is required for our betterment.

AI-based UX will Dominate

Artificial Intelligence(AI) can positively impact business branding by shaping the User Experience(UX) in various ways. AI is used primarily for anticipating human actions based on data analytics and interpretation of human behavior. On the other hand, UX focuses on predicting possible human behavior. Apparently, It seems that they have a correlation, right?
Yes, when both work together and anticipate human behavior, then something magical can happen at any time. As an instance, we can see the context of mobile user experience where AI is playing a significant role. So, it can state that in the future business, AI-based UX will dominate since they have already met the demand of time.

Exponential Growth of Service-Oriented Business

Typically, businesses are adjusted with merely selling their products and services to their respective customers. Here things are based on the way to get a customer to buy what you offer. However, the scenario is starting to change.
As time goes on, in the future, the business will focus on how they can provide their service ideally to its customers. This seems opposite to how they can sell something to their expected customers. In this case, the product here will work as the experience itself that you provide each person. Here, UI/UX will determine what that experience is all about.

Intuitive and Personalized User Experience

AI-based technology will pave the way for intuitive designs that will allow designers to design effortlessly faster. Moreover, artificial intelligence will radically upgrade UX by providing users with more customized services in the respective sites and applications they interact with.
Since AI is becoming more and more popular, it can track users’ browsing schedule and location, habit, type of device, and other pertinent information easily. In this way, you can understand your users’ unique preferences and UX the better that will ultimately bring a better conversion for you.

Faster and Smooth Design

When people are much aware of design stuff, they will know the best way to facilitate UX. In this case, there will not be any need to start from scratch. It means the design will be reusable that ensures a faster and easier design capacity.
With the help of AI, different advanced tools will be available that will help to know the necessary information to create a user-centric design fastly. Whenever it’s needed, these AI-based software libraries will contain the elements used for online and technological interaction.

Improved Design Thinking

In the past, creative design thinking wasn’t prioritized that much. Now, things have been changing. Design thinking is becoming more and more prominent and enriched these days. People now realize that design thinking expands past having the appropriate designing knowledge in order to improve overall qualities in a product.
The business world now understands the importance of both design and technology as they need to combine with each other to create a successful User Experience(UX) for their business. This understanding will positively impact the entire business’s success.

Combined Design Technology

Design and technology will become more dominant components in the coming days. Technology will merge with the design thinking in order to maximize the utmost usability of certain products.
Let’s take a look at a couple of pragmatic examples of combined design technology in the modern perspective:
  • With the help of IA, self-driving cars will be the reality all through the world. Already, the trend has started in the first world country. The design of these vehicles is done in such a way that it can function without control of a driver.
  • Not only cars but houses all over the country are also starting functioning simply by speaking a request.
  • Moreover, virtual reality will not only impact the digital screen but also the voice-guided interface will provide the user with a more personalized experience to some extent.

It’s a Wrap

As new and emerging technologies have been dominating the world, today, it’s not been a critical job to offer users a seamless and functional digital experience. The field of UX has changed a lot these days, and product development companies are focusing on it to make their products more scalable.
However, the design process doesn’t come from tech knowledge; instead, it comes from human-centered skills. In order for UX to continue to evolve, the development of these “soft” skills is crucial. For assessing your future business success, an experienced design studio can do a lot.
UX professionals are apt at balancing the technology and design simultaneously for your future business. It means they will take care of your human-centered design in order to maintain the proper quality of your products, balancing the UX technology.

Conclusion

The ultimate goal of UX is to provide an optimized design and experience to create a perpetual impression among the users. If UX is defined accordingly in order to create user-friendly digital products, businesses will get a definite boost for future growth.
This article aims to let you know about the future impact of UX on business success. I hope the article helped you much, knowing something relevant to the context. If you have any queries or anything to share, let me know by leaving a comment in the comment box below.

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UX tips to increase website conversion

7 Best UX Tips To Increase Website Conversion

7 Best UX Tips To Increase Website Conversion

Did you know, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15?
Well, the number is pretty clear and landing page here means not mere landing pages rather high-converting and click-worthy. But creating such landing pages could be a tedious job if you don’t know the UX principles of those types of landing pages.
Creating a high converting and click-worthy landing page is crucial to generate revenue for any kind of business website. This’s one of the key components of a comprehensive inbound marketing strategy. The purpose of landing pages is to convert visitors into potential customers. This is the first place where the users’ interact with and ultimately take potential action.

What is UX?

Basically, UX stands for User Experience that includes a person’s emotions and attitudes about using products and services. According to Laura Klein, ‘User Experience is the process used to determine what experience will be like when a user interacts with your product.’

What is a Landing Page?

Before getting into the main part of the article, let’s start with the definition of a landing page and how it’s different from other web pages. As the name implies, the landing page is the web page through which visitors “lands” a website.
The page also helps visitors to take a particular action. Whether the business wants you to download its digital products, ebooks, sign up for its upcoming webinar, sign up for a trial, etc. The page is different because the prime goal here is to let the business sell or capture leads.

Importance of UX

To put it simply, the importance of UX is undeniable for any kind of website. Because it defines the usability of a website and describes things from a user standpoint. But unfortunately, many of the online or offline designs aren’t optimized for the users.
UX is crucial as it deals directly with the users’ needs. The core objective of UX is to provide positive experiences that keep users loyal to their respective products or brands. Moreover, an insightful user experience allows you to well-defined customer journeys on your website.

UX and Landing Page

As the landing page is one of the core marketing components for making a product successful, you need to take special care for the UX design of that landing page. Implementing the UX design principle you can dictate the usability of your products and services. Here some of the questions you should know before you start designing your landing pages:
  • What is your objective of this post-click landing page; is it for signups, downloads, or purchases?
  • What’s your audiences’ objective once they visit the page?
  • How can you combine your objectives with the audience’s objectives?
  • What do they need to evaluate your offerings?
  • How can I convince them and make them claim my offer in the best possible way?
To explore these questions, you need to know about the UX principle for designing a proper landing page. By dint of UX, you also can determine how a user feels when they interact with your landing pages. If the users’ experience is good, they’re likely to stay on the pages and ultimately they will take the potential action.
On the other hand, a negative experience will reduce your visitors and ultimately it will increase the bounce rate of your website. In this article, we’ll be discussing this crucial UX design and how this can be used on high converting landing pages. So, without further ado, let’s begin the journey to make this happen!

UX Principles for Designing High-Converting Landing Pages

While a true landing page greatly depends on the audience, product, or service of the respective industry. However, there are some tried & authentic best practices that can improve the usability of any landing page.

1. Understand the Users’ Pain Points

Understanding users’ intent is the first step for having a solid landing page UX. To make sure users’ intent, try to understand the pain points of your users. Users have problems, you need to find them and try to provide the solutions to those problems.
If your website should bear the relevant web design, friendly call to action so that your ideal customers will believe in you and also share your link with others through social media. Eventually, if your landing pages serve customers’ needs, you can rest assured they’ll come back to your site.

2. Make it simple & keep it minimal

Simplicity could be a strength if you present it in an organized way. A landing page design should look simple, minimal and concise. Otherwise, it may confuse your audiences. People usually come to your landing page in order to get enough value so that they can take potential action.
A simple design can be an appealing one and it can lead to more impressive results than an exaggerated page especially if it serves the purposes. 16% of landing pages don’t have any navigation. In order to make this page simpler, this number should be higher. Never allow visitors an easy way to exit your page or divert them into other sites until they’ve converted.

3. Be purpose oriented

If you see the successful landing pages, you’ll find them very specific, targeted, and contextually relevant. Landing pages that are engaging to the ideal persona of your purpose that will convert higher. You can create a customizable experience to your visitors based on the region they came from.
A few aspects that need to figure out to make your landing page purpose oriented:
  • Does your landing page promote a single product or multiple?
  • Does your audience really need more than one solution?
  • Does your landing page need one or more CTA?
  • Does your landing page serve the purposes you want?
Your landing page needs to address the purpose of your respective business. Suppose, if you sell WordPress based products, your landing page should convey the message in such a way that a visitor can understand at a glance once he enters into the page. or if you’re directing traffic from a guest post on another site, the landing page should address the

4. Make it distraction-free

Distractions are always enemies in terms of conversion. You must not want your visitors to be distracted by irrelevant ingredients on your landing page. Your aim should make visitors be focused on the thing you’re offering.
Sometimes irrelevant elements like navigation, pop-ups, and different types of examples could create destruction to your readers. You must remove them and don’t provide your visitors a mini chance to get distracted from the core purposes.

5. Create user-friendly forms

Online form is an integral part of your landing page that is used to collect information of your leads. This information is crucial for nurturing those leads. In fact, every field on your form is a currency. According to Stef, “Your leads are only as good as the information you get from them.”
The optimal number of form fields for the most conversions from your landing pages is 3. Another related study says that reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions.
Here is a core things for designing a user-friendly online form:
  • Keep your forms simple & straight forward.
  • Make sure that you design authentic forms.
  • Bear in mind about form layouts, whether it is a single column form or a multi-column form.
  • Ensure inline form validation while placing it.
  • Set up a strong CTO button.
  • Comply your online forms with GDPR.
One of the prime aspects of online forms in your landing page is putting the necessary form fields into the forms. Putting unnecessary input fields into the forms is simply the waste of time. This will also fill up your database space for no reason. However, putting the basic fields on your online forms is very important.

6. Make the title and headline stands out

The title and headline of your landing is the thing that visitors should see when they visit your website. First impressions matter most to your visitors and the title or headline helps to draw attention to your landing page. Brian Clark, founder of Copyblogger Media, found that on average, 8 out of 10 people will read your title. Titles also have an impact on your landing page and are shared on social media.
Landing page elements should be placed in that way that grabs your customers attention so that they will take potential actions. Once David Ogilvy said about the headlines, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Characteristics of effective landing page headlines:

There’re so many things to consider when writing a copy of an effective headline. But regardless of any other traits, here, three most important characteristics:
i. Clarity – An ideal landing page title shouldn’t be vague, ambiguous, or beat around the bush with exaggeration.

ii. Relevance – Do you know why your visitors come to your landing page? Yes, this is relevancy that shows on your landing page. Your headline and the ad should be connected in a way that they’re relevant to each other. Suppose, if your ad shows a ‘7 days trial’ and your landing page headline doesn’t bear anything like trial, then this would be a blunder.

iii. Empathy – Your landing pages should show that you’re concerned about the problems or your potential users. Usually, headlines demonstrate the benefits of using the respective products or services that are able to solve the problems of your potential users. Roughly 75% of businesses have problems finding suitable expertise for optimizing their landing page copy. Make sure that your landing pages are compassionate to those problems of your users in the best possible way.

One more thing, keep in mind that a great headline or title doesn’t rely on clickbait. You shouldn’t withhold information purposefully. Always try to make them live.

7. Using contextual visuals

There is a proverb that says, “A picture is worth a thousand words”
Similarly, the high converting landing pages usually bear great looking visuals. Generally, these days, visuals have taken over social media networks and most importantly, this has a great impact on marketing campaigns. Sometimes you see that visuals make information clearer to the visitors more than the texts. That’s why try to put more relevant and compelling visuals into your landing pages.
Here are a few statistics that will help your visual marketing process:
  • Humans respond to the visual content faster.
  • 90% of the information transmitted to the brain is visual and visuals are processed 60,000X faster in the brain than text.
  • 80% of people remember what they see and do.
  • Site visitors spend 100% more time on pages that contain compelling videos.
Keep in mind, people respond to different types of visuals in various ways. So, you need to use them in an authentic way to boost your conversion rate.

Bottom line

In order to bring the desired results constantly for your business, you need to invest your skill, time, money and resources on preparing high converting landing pages on your website. It’s not a good practice to change the things in your landing pages drastically. At the same time, you need to ensure that you don’t let it grow stale.

As the digital marketing arena is changing constantly, new things are being introduced every now and then. If you don’t have the skill to furnish your landing pages, invest wisely in a qualified UX studio to make it happen for your company.

We hope this article helped you to understand the UX principles in order to create landing pages on your site. Are you getting any results with your landing pages currently? Share your comments below.

Have more questions?

Book a free Consultation today!

Keep in mind, people respond to different types of visuals in various ways. So, you need to use them in an authentic way to boost your conversion rate.
importance of high converting landing pages

The Importance of High Converting Landing Pages for Your Business

The Importance of High Converting Landing Pages for Your Business

importance of high converting landing pages
Did you know that having effective landing pages can improve B2B company resources by enhancing the conversion rate by 40%?

When it comes to marketing an online business, landing pages are one of the most crucial aspects that need to consider for the business owner. Essentially, they are the windows of your online shop.
For those who want to increase their conversion achieving potential leads, the landing page can play a vital role. As you can see the companies achieve a 55% increase in their leads when they increase their number of landing pages from 10 to 15.
In this article, we’ll go through the finding of why the landing page is crucial for your conversion that helps to lead a great business? Before diving into further discussion, let’s start with the simple definition of a landing page.

Table of Contents

What is a Landing Page?
Basically, the landing page is a web page where a consumer can land on and which is used to capture visitors’ information through a lead-capturing system. Usually, landing pages will target a particular audience in order to promote products and services. You can offer value, and convert your visitors into leads while capturing information.

Two Types of Landing Pages

There are two types of landing pages we see on the web. One is the click-through landing page that is used to entice visitors to click through to another page. Another type is the lead generation landing page which is crucial to generate a reliable business lead.
Once a company establishes itself as a recognized force in any industry, it needs to produce identical products that align with its business visually, audibly, and usably. And this isn’t only about products; it applies to everything the company produces, including its website and mobile application.

Landing Page or Home Page?

As the name implies, the landing page is the page your visitors land on your website. If the answer isn’t much understandable, let me tell you in other words. It’s a standalone page that is distinct from your homepage or any other pages of your website.

But sometimes a homepage can also be a landing page. You see, if someone clicks any of your ads and redirected him to your home page, by definition, essentially, your home page is a landing page. One statistic says that 77% of landing pages are home pages.

Ideally, a landing page is different from a homepage, it depends on the business type you’re dealing with. A home page usually shows a business overview with a number of links to the other resource pages whereas a landing page has fewer links with a CTA button. Here, CTA means Call-to-Action that helps visitors to take potential actions.

To simplify the whole thing, the core purpose of a landing page is to convert visitors into leads whereas the homepage just provides a simplified way to navigate through the content you offer to your audiences.

Elements of a Successful Landing Page

In order to accomplish the best landing page design, you need to follow a definite structure that needs to be put into practice. Let’s take a quick look at the following:
  • The value proposition with great content
  • Destruction-free navigation menu
  • Effective call-to-action
  • Engaging media inclusion
  • Purpose oriented audience
  • Building trust issue through the page
  • Measure the performance by testing
Now, let’s get into the detailed part of the post.

Why Landing Pages is Important for Business?

In inbound marketing strategy, landing pages are the best gateway to get your visitors and convert them into potential leads. Here are the detailed a few reasons that will show you the importance of having a landing page on your website.

1. Rendering Business Information

The key part of your business is sales and to make it happen landing pages play a vital role upfront. You can render clarity of your business means providing clear information about your business to your target audiences.
Landing pages simplify the necessary information for your potential customer to know about your products and services. It also benefits them by knowing them why your products and services are a good fit for them. You should make it clear to your users that you want them to purchase, sign up, download from you.

2. Landing Pages Boost SEO

Search engines are always aimed to render quality and most relevant content for their users. Landing pages can do a lot in this regard as they are designed specifically for a target audience with a particular interest. That’s why a perfectly optimized landing page maintains the most relevance on the web.
Search engines like Google rewards the website that contains high-quality landing pages and eventually, ranks them in the search result pages. So, if you’re an online business owner, it’s very important to have high converting landing pages to boost up your SEO performance.

3. It Provides Insightful Accurate Data to Run Campaigns

A successful landing page provides insightful data about your website. Sometimes you might need to run a specific campaign to identify the interest of your target audience and let them know your sales funnel.
The landing page renders necessary legit data to run this type of specific campaign to your particular target audience. It also refines users for each campaign and makes the right-pointing.

4. Creating Brand Awareness

Customers will only know the name of a brand that provides the best consumer experiences. They even don’t want to know the person behind the brand while navigating to their requirements. Landing pages are designed in such a way that it will help to brand your business and make it achievable.
Due to uplifting your business brand development sustains its significance throughout the customer journey. One study that happens by Direct Marketing News shows that 63% of people say that brand consistency plays a vital role in their spending. Most importantly, landing pages play an important junction on the way to achieving this milestone.

5. Generating Potential Leads

Every business stands upon a sustainable amount of leads that work like a lifeforce of that particular business. Most importantly, the core purpose of a landing page is the lead generation. There are multiple types of lead-generation landing pages.
One is the lead capture page which is used to gather potential leads if the visitors are interested in the respective product or service. Another one is the Squeeze page that is a bit aggressive and used to gather contact information from your visitors.

Last But Not the Least

Whatever you sell online whether it’s a product, service, course, or any other thing, people will go online and search as they need something. Attaining more customers using your visitors could be a tough job if your landing page isn’t well-optimized. In fact, it’s irreplaceable, especially in the following ways –
  • Highlighting the different business offers (free & paid)
  • Setting up newsletter signups
  • Collecting subscribers
  • Displaying visual ads such as relevant images or videos
  • Demonstrating the key objective of your business
  • Displaying prime features of your products and services
  • Making a way for setting up a registration process for different programs like webinars.
  • Featuring different open house events
  • Providing a way to download resources like an ebook
  • Encouraging visitors for using free products and demos
  • Highlight pricing plans
  • And lot more promotional usage
After having a detailed observation, we can say that landing pages are one of the key tools of your business-related website. Hiring a qualified design studio, you can design perfect landing pages that convert visitors into your customers.

Final Words

Designing and developing a high converting landing page works like an online gateway that can be extremely beneficial to your business. It increases the number of potential customers. Take your time when it comes to designing landing pages as it’s the most important element of your business.

You have done a great job in creating your brand value, now, you need to make sure that all of your labor will not go into vain. You have to translate all your hard work into sales. And to make it possible, the landing page could be a great tool for your business.

Wondering how to start using landing pages for your business? Or need help enhancing the design of your landing page strategy? Get in touch with our Dribbble page for inspiration or contact us for further information.

Have more questions?

Book a free Consultation today!

How to Increase Website Conversions with Email Outreach

How to Increase Website Conversions with Email Outreach

Did you know, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15? Creating landing pages could be a tedious job if you don’t know the UX Design principles of landing pages. The number is pretty clear and landing page here means not mere landing pages rather high-converting and click-worthy. Creating a high converting and click-worthy landing page is crucial to generate revenue for any kind of business website. This’s one of the key components of a comprehensive inbound marketing strategy. The purpose of landing pages is to convert visitors into potential customers. This is the first place where the users’ interact with and ultimately take potential action.
What is a Landing Page?
Before getting into the main part of the article, let’s start with the definition of a landing page and how it’s different from other web pages. As the name implies, the landing page is the web page through which visitors “lands” a website. The page also helps visitors to take a particular action. Whether the business wants you to download its digital products, ebooks, sign up for its upcoming webinar, sign up for a trial, etc. The page is different because the prime goal here is to let the business sell or capture leads.

UX and Landing Page

Landing page is one of the core marketing components for making a product successful, you need to take special care for the UX design of that landing page. Implementing the UX design principle you can dictate the usability of your products and services. Here some of the questions you should know before you start designing your landing pages: What is your objective of this post-click landing page; is it for signups, downloads, or purchases? What’s your audiences’ objective once they visit the page? How can you combine your objectives with the audience’s objectives? What do they need to evaluate your offerings? How can I convince them and make them claim my offer in the best possible way? To explore these questions, you need to know about the UX principle for designing a proper landing page. By dint of UX, you also can determine how a user feels when they interact with your landing pages. If the users’ experience is good, they’re likely to stay on the pages and ultimately they will take the potential action. On the other hand, a negative experience will reduce your visitors and ultimately it will increase the bounce rate of your website. In this article, we’ll be discussing this crucial UX design and how this can be used on high converting landing pages. So, without further ado, let’s begin the journey to make this happen!

UX Principles for Designing High-Converting Landing Pages

While a true landing page greatly depends on the audience, product, or service of the respective industry. However, there are some tried & authentic best practices that can improve the usability of any landing page.

Understand the Users’ Pain Points

Understanding users’ intent is the first step for having a solid landing page UX. To make sure users’ intent, try to understand the pain points of your users. Users have problems, you need to find them and try to provide the solutions to those problems. If your website should bear the relevant web design, friendly call to action so that your ideal customers will believe in you and also share your link with others through social media. Eventually, if your landing pages serve customers’ needs, you can rest assured they’ll come back to your site.

Make it simple & keep it minimal

Simplicity could be a strength if you present it in an organized way. A landing page design should look simple, minimal and concise. Otherwise, it may confuse your audiences. People usually come to your landing page for getting enough value so that they can take potential action. A simple design can be an appealing one and it can lead to more impressive results than an exaggerated page especially if it serves the purposes. 16% of landing pages don’t have any navigation. For making this page simpler, this number should be higher. Never allow visitors an easy way to exit your page or divert them into other sites until they’ve converted.

35+ Little-Known Marketing Tools & Services to Automate Your Business

35+ Little-Known Marketing Tools & Services to Automate Your Business

importance of high converting landing pages
Did you know, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15? Creating landing pages could be a tedious job if you don’t know the UX Design principles of landing pages. The number is pretty clear and landing page here means not mere landing pages rather high-converting and click-worthy. Creating a high converting and click-worthy landing page is crucial to generate revenue for any kind of business website. This’s one of the key components of a comprehensive inbound marketing strategy. The purpose of landing pages is to convert visitors into potential customers. This is the first place where the users’ interact with and ultimately take potential action.
What is a Landing Page?
Before getting into the main part of the article, let’s start with the definition of a landing page and how it’s different from other web pages. As the name implies, the landing page is the web page through which visitors “lands” a website. The page also helps visitors to take a particular action. Whether the business wants you to download its digital products, ebooks, sign up for its upcoming webinar, sign up for a trial, etc. The page is different because the prime goal here is to let the business sell or capture leads.

UX and Landing Page

Landing page is one of the core marketing components for making a product successful, you need to take special care for the UX design of that landing page. Implementing the UX design principle you can dictate the usability of your products and services. Here some of the questions you should know before you start designing your landing pages: What is your objective of this post-click landing page; is it for signups, downloads, or purchases? What’s your audiences’ objective once they visit the page? How can you combine your objectives with the audience’s objectives? What do they need to evaluate your offerings? How can I convince them and make them claim my offer in the best possible way? To explore these questions, you need to know about the UX principle for designing a proper landing page. By dint of UX, you also can determine how a user feels when they interact with your landing pages. If the users’ experience is good, they’re likely to stay on the pages and ultimately they will take the potential action. On the other hand, a negative experience will reduce your visitors and ultimately it will increase the bounce rate of your website. In this article, we’ll be discussing this crucial UX design and how this can be used on high converting landing pages. So, without further ado, let’s begin the journey to make this happen!

UX Principles for Designing High-Converting Landing Pages

While a true landing page greatly depends on the audience, product, or service of the respective industry. However, there are some tried & authentic best practices that can improve the usability of any landing page.

Understand the Users’ Pain Points

Understanding users’ intent is the first step for having a solid landing page UX. To make sure users’ intent, try to understand the pain points of your users. Users have problems, you need to find them and try to provide the solutions to those problems. If your website should bear the relevant web design, friendly call to action so that your ideal customers will believe in you and also share your link with others through social media. Eventually, if your landing pages serve customers’ needs, you can rest assured they’ll come back to your site.

Make it simple & keep it minimal

Simplicity could be a strength if you present it in an organized way. A landing page design should look simple, minimal and concise. Otherwise, it may confuse your audiences. People usually come to your landing page for getting enough value so that they can take potential action. A simple design can be an appealing one and it can lead to more impressive results than an exaggerated page especially if it serves the purposes. 16% of landing pages don’t have any navigation. For making this page simpler, this number should be higher. Never allow visitors an easy way to exit your page or divert them into other sites until they’ve converted.

How to Develop a Memorable Brand Identity in 2020 [Free Do-It-Yourself Templates]

How to Develop a Memorable Brand Identity in 2020 [Free Do-It-Yourself Templates]

Did you know that having effective landing pages can improve B2B company resources by enhancing the conversion rate by 40%? When it comes to marketing an online business, landing pages are one of the most crucial aspects that need to consider for the business owner. Essentially, they are the windows of your online shop.

For those who want to increase their conversion achieving potential leads, the landing page can play a vital role. As you can see the companies achieve a 55% increase in their leads when they increase their number of landing pages from 10 to 15.
In this article, we’ll go through the finding of why the landing page is crucial for your conversion that helps to lead a great business? Before diving into further discussion, let’s start with the simple definition of a landing page.

Table of Contents

What is a Landing Page?
Basically, the landing page is a web page where a consumer can land on and which is used to capture visitors’ information through a lead-capturing system. Usually, landing pages will target a particular audience in order to promote products and services. You can offer value, and convert your visitors into leads while capturing information.

Two Types of Landing Pages

There are two types of landing pages we see on the web. One is the click-through landing page that is used to entice visitors to click through to another page. Another type is the lead generation landing page which is crucial to generate a reliable business lead.

Landing Page or Home Page?

As the name implies, the landing page is the page your visitors land on your website. If the answer isn’t much understandable, let me tell you in other words. It’s a standalone page that is distinct from your homepage or any other pages of your website.

But sometimes a homepage can also be a landing page. You see, if someone clicks any of your ads and redirected him to your home page, by definition, essentially, your home page is a landing page. One statistic says that 77% of landing pages are home pages.

Ideally, a landing page is different from a homepage, it depends on the business type you’re dealing with. A home page usually shows a business overview with a number of links to the other resource pages whereas a landing page has fewer links with a CTA button. Here, CTA means Call-to-Action that helps visitors to take potential actions.

To simplify the whole thing, the core purpose of a landing page is to convert visitors into leads whereas the homepage just provides a simplified way to navigate through the content you offer to your audiences.

Elements of a Successful Landing Page

In order to accomplish the best landing page design, you need to follow a definite structure that needs to be put into practice. Let’s take a quick look at the following:
Now, let’s get into the detailed part of the post.

Why Landing Pages is Important for Business?

In inbound marketing strategy, landing pages are the best gateway to get your visitors and convert them into potential leads. Here are the detailed a few reasons that will show you the importance of having a landing page on your website.

1. Rendering Business Information

The key part of your business is sales and to make it happen landing pages play a vital role upfront. You can render clarity of your business means providing clear information about your business to your target audiences.
Landing pages simplify the necessary information for your potential customer to know about your products and services. It also benefits them by knowing them why your products and services are a good fit for them. You should make it clear to your users that you want them to purchase, sign up, download from you.

2. Landing Pages Boost SEO

Search engines are always aimed to render quality and most relevant content for their users. Landing pages can do a lot in this regard as they are designed specifically for a target audience with a particular interest. That’s why a perfectly optimized landing page maintains the most relevance on the web.
Search engines like Google rewards the website that contains high-quality landing pages and eventually, ranks them in the search result pages. So, if you’re an online business owner, it’s very important to have high converting landing pages to boost up your SEO performance.

3. It Provides Insightful Accurate Data to Run Campaigns

A successful landing page provides insightful data about your website. Sometimes you might need to run a specific campaign to identify the interest of your target audience and let them know your sales funnel.
The landing page renders necessary legit data to run this type of specific campaign to your particular target audience. It also refines users for each campaign and makes the right-pointing.

4. Creating Brand Awareness

Customers will only know the name of a brand that provides the best consumer experiences. They even don’t want to know the person behind the brand while navigating to their requirements. Landing pages are designed in such a way that it will help to brand your business and make it achievable.
Due to uplifting your business brand development sustains its significance throughout the customer journey. One study that happens by Direct Marketing News shows that 63% of people say that brand consistency plays a vital role in their spending. Most importantly, landing pages play an important junction on the way to achieving this milestone.

5. Generating Potential Leads

Every business stands upon a sustainable amount of leads that work like a lifeforce of that particular business. Most importantly, the core purpose of a landing page is the lead generation. There are multiple types of lead-generation landing pages.
One is the lead capture page which is used to gather potential leads if the visitors are interested in the respective product or service. Another one is the Squeeze page that is a bit aggressive and used to gather contact information from your visitors.

6. Last But Not the Least

Whatever you sell online whether it’s a product, service, course, or any other thing, people will go online and search as they need something. Attaining more customers using your visitors could be a tough job if your landing page isn’t well-optimized. In fact, it’s irreplaceable, especially in the following ways –
After having a detailed observation, we can say that landing pages are one of the key tools of your business-related website. Hiring a qualified design studio, you can design perfect landing pages that convert visitors into your customers.

Final Words

Designing and developing a high converting landing page works like an online gateway that can be extremely beneficial to your business. It increases the number of potential customers. Take your time when it comes to designing landing pages as it’s the most important element of your business.

You have done a great job in creating your brand value, now, you need to make sure that all of your labor will not go into vain. You have to translate all your hard work into sales. And to make it possible, the landing page could be a great tool for your business.

Wondering how to start using landing pages for your business? Or need help enhancing the design of your landing page strategy? Get in touch with our Dribbble page for inspiration or contact us for further information.

7 Dirty Little Web Design Secrets Most Designers Hope You Never Find Out

Did you know, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15? Creating landing pages could be a tedious job if you don’t know the UX Design principles of landing pages. The number is pretty clear and landing page here means not mere landing pages rather high-converting and click-worthy. Creating a high converting and click-worthy landing page is crucial to generate revenue for any kind of business website. This’s one of the key components of a comprehensive inbound marketing strategy. The purpose of landing pages is to convert visitors into potential customers. This is the first place where the users’ interact with and ultimately take potential action.