What is UX Strategy?

Why Does Your Business Need UX Design?

Why Does Your Business Need UX Design?

What is UX Strategy?
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Did you know 70% of online businesses that fail do so because of bad usability?
In simple words, most of the unsuccessful product-based businesses failed because they overlook the importance of the user experiences in their strategy. Where 88% of the users are less likely to return to a website after lousy user experience, you can’t in any way deny the importance of UX.
Businesses cannot expand without a systematic process that focuses on design-led thinking. It is only through this process that organizations and companies can earn higher profits, scale, grow, beat the competition, and empower their users.

Before Starting…!

With the advancement of modern technology where we’re in the midst of a fourth industrial revolution, people tend to experience the best products without spending too much time and exhausting their busy brains. The same goes for surfing websites or mobile applications where loading fast and efficient websites or mobile application responses are highly expected.
When it comes to talking about the mobile application or user satisfaction of websites, it is the User Experience (UX) Design that matters the most. In this regard, everyone might have a different opinion, and the fact is that the user is the final judge who defines the quality of your UX. And most importantly, the quality of your UX is one of the decisive factors for users to choose between you and your competitors.

In this post, I’ll discuss the necessity of UX design for your business, and try to explore all these reasons in order to make things better understandable. Let’s start by defining the UX design first.

What is UX Design?

Before delving into why UX design is vital for your business, let’s take a look at what it is.
Essentially, UX Design is a process of improving user satisfaction by enhancing usability and interaction with the respective product. Ideally, this focuses on the way the products are used rather than just how they look. Moreover, it sketches the user experience from beginning to end and incorporates all customer touchpoints in between.
To have a clear idea as an example, you can look at Apple. This giant tech company brought UX design to the forefront with its popular operating systems, great looking products, and user-friendly devices.

The brain behind this company Steve Jobs himself, said:

“Design is not just what it looks like and feels like. Design is how it works.”

Why UX Design Matters for Your Business?

UX has been a buzzword in the modern world and at any point, different questions may arise like why is user experience crucial for any type of business? Or what could be the final return on investing in UX for my business?
To address those questions, now, I will go into further details to disclose the answers to these questions. Here are the reasons to concentrate on UX Design for your business.

1. To Achieve Customer Satisfaction

Customers are the key component of any type of business. One research study happened by Baymard on the cart and checkout UX indicates that 69.2% of customers abandon a cart after adding items. The output of this 9 years long research came out with a remarkable note that said that the design and checkout flaw was the main culprit of cart abandonment.

In this regard, Clive K. Lavery, senior UX person, and co-organizer of UX Camp Europe said it right. He stated, “ Happy users are ultimately happy and returning customers.”
A smooth UX helps your potential users to move their desired destination in the best possible way. It means you need to provide them with good navigation, a clean layout, appealing call to actions, a clear visual description of products, and so on. On the contrary, a bad UX could appear as a user-hostile design that will ultimately push your customers into the welcoming doors of your competitors. So make sure that you provide a flexible UX journey in order to increase sales, boost your conversion rates by repeating customers

2. Significant Time & Cost Reduction

UX design isn’t only a process and phase of product development but it’s focused on research, analysis, and testing. Now, most of the companies are realizing that preventing possible usability issues from the outset is far inexpensive and less time-consuming than fixing them later. Moreover, changing the design later means changing in the development part that is expensive, more time-consuming and a complex process for your business.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.

3. Improved ROI

Users always love a simple and intuitive UX and by investing in providing what they like. Working with UI means you’re actually working to create loyal users who’re going to be a stable source of your long term revenue. One study that happened by Bain & Co indicated that a 10 percent increase in user retention will increase business value by an average of 30 percent. Most importantly, you can hardly find any things that can provide you such a rare ROI but delivering a great UX can do a lot in this regard.
A good UX comes up with increased conversion rates, which has the most significant impact on ROI. Spending time and money on crafting an engaging user experience can turn your business into massive revenue growth.

“The reality is that great UX design can differentiate products, attract customers, and drive superior business results, so there is no inherent contradiction between investing in User Experience and a business focus on creating customers and profits.”

Pabini Gabriel-Petit, UX Matters
User Experience (UX) design has a sustained history of conferring a positive return on investment (ROI). It is a good UX design that often defines which products are successful and unsuccessful.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.
Did you know that every $1 invested in UX results in a return of $100 (ROI = 9,900%)?

Here are a few of my preferred stats that prove the ROI for UX Design.
  • Due to the lack of user acceptance, 70% of projects fail
  • According to the 93% executives, user experience is the top strategic priority
  • After the usability testing process. 90% reduction happens in support costs 
  • UX brings 100 in return per dollar invested
  • 50% of developers spend time on avoidable re-work
Having said all the stats, it can be said that investing in UX could be the best bet if you make it accordingly. For instance, I can tell you about the Bank of America as they invested in a UX redesign that ultimately returned with 45% increased online registration. That’s how a good UX helps to enhance overall revenue by reducing costs in a variety of areas.

4. Boost Up Your SEO Growth

Ux is all about making users happy and so is SEO. Both are the same in terms of purposes and objectives. As SEO is evolving every now and then, it doesn’t involve only link building and relevant keyword inclusion in your content. While these are the two most important strategies, SEO goes far beyond them these days. User Experience(UX) is one of them that has rolled into SEO strategy lately.
If you think about SEO in a certain way, you would find that it’s all about User Experience (UI). Search engines like Google introduce numerous changes in its algorithm in order to provide searchers with trustworthy and high-quality relevant results. The third and one of the most important ranking factors RankBrain focused on behavior metrics like site’s bounce rate, organic CTR, page per session, and dwelling time.
Good user experience can result in healthy growth in SEO ranking. Essentially, Google loves to promote great UX in its SERP. The main concern of Google is to provide users the best queries to their queries as rapidly as possible with the most relevant information. If your users leave your site without taking any potential action, Google takes this behavior as your site is either poorly optimized or irrelevant to your users.

5. Increased Brand Loyaltybr

There is a saying that goes, “UX Design is a double-edged sword: you create a tool and the tool creates you.”

Yes, you got it right…!
When it comes to building relationships between a company and its users, the first and foremost thing that gets into consideration is the bond of trust. If you want users to feel like they are buying your product, you need to establish loyalty among them. When I use the word “establish,” it means there are certain aspects that need to be considered in order to make it possible. UI is one of those aspects that will help you to establish your brand loyalty among your users.
User experience can play a vital role in order to build trust between your brand and your company. Whether it’s the products you sell, there is always an important link between UX and brand loyalty. If users become satisfied using your products, they will likely purchase more from your website. That’s how brand value creates.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs, Former Apple CEO
To make your product goal-based and user-oriented, you need to understand UX Design better first. Apparently, investing in UX may seem like an optional cost, but the long-term benefit to your business will be more than worth the money you put into it.

Over to You...

After having a close discussion, I hope you got the reasons for providing a substantial user experience to your target audiences in order to reach maximum business potential. In other words, you need to satisfy your visitors’ demand by serving their purposes. This can happen with intuitive design, easy navigation, and placing direct calls to action.
Now, as a business owner, how can you make it possible?
Well, an experienced UX design company can do a lot to serve this specific purpose for your business. They have the skills and knowledge to implement the elements in such a way that helps your visitors convert into loyal customers. This will ultimately result in your overall success online.
One More Thing…!
While submitting the requirements to the respective UX design companies, make sure that you are providing enough relevant information correctly. Because the more relevant and exact information you’re providing to them, the more likely they will be able to create a great UX design for your products by aligning with your specifications.

Have more questions?

Book a free Consultation today!

Top 5 Must UX Strategies that Your Business Needs Right Now

Top 5 Must UX Strategies that Your Business Needs Right Now

Earning more revenue by selling products online is not everyone’s cup of tea. For doing so and making your online products compelling, UX strategy plays a vital role. But a successful UX design doesn’t happen by luck, rather great UX design happens when you apply UX strategy.
The term “UX Strategy” seems a little less glamorous, but the truth is it’s just empowering. It lies at the intersections of UX design and business strategy. In fact, this can be defined as a plan of action on how to find out if the user experience of a product is aligned with the business objectives.

What is UX Strategy?

Basically, it’s a plan and approach for selling digital products. UX Strategy is used to create an understanding between designers and the goals of the product objectives. It lies at the crossroads of UX design and business strategy. Here, each part of the UX strategy should be based on enough research and supervised by the vetted stakeholders.

UX strategy is “a plan of action for how to ascertain that the user experience of a product is aligned with business objectives.”

Levy’s definition
However, the implementation of the UX strategy depends on a number of factors. In this article, we’ll be discussing everything UX strategy. So, before going into the deep, let’s get started with the type of UX strategy in terms of organization.

Impact of Types & Sizes in UX strategy

The best user experience for a specific product is greatly dependent on a fabulous UX strategy. This type of well-formulated UX strategy must address the following two:
  • How do we design and manipulate the best UX for a particular product?
  • What are the best ways to create and manage UX at a business?
Generally, the UX strategy can vary from one company to another due to the type and size of the specific company. This type and size of the company have a huge impact on UX. Moreover, strategies for one particular product might not be suitable for another. Different situations require different strategies for serving purposes.
For instance, start-ups or smaller companies focus on a deliverable or roll out of a specific feature on a product maintaining a strategy, however, larger and established companies could have a variety of teams working on several products, who have been maintaining a different strategy.

5 Must UX Strategies

To make a solid UX strategy, you need to start planning by understanding what it entails based on the user-centric point of view. Hence, ready to get started with designing an adaptable UX strategy?
Here are five steps to ensure a successful UX strategy:

1. Understand the market & target audience

A solid UX strategy begins by asking the questions. On top of everything, you need to do extensive UX research to figure out the right process. Furthermore, it needs to have a sound understanding of the market and your target audience. Here is a list of some questions you may consider to have the best result:
Here some of the questions you should know before you start designing your landing pages:
  • How much do you know most about your product?
  • What are the problems you want to solve for your products?
  • What could be the possible touchpoints for the product you’re dealing with?
  • How do your users feel about using your products?
  • What are your business goals including customer retention and conversion?
Make a study about your marketplace to know who your core competitors are and what they are offering with the same UX that you’re dealing with. Create anything that is more improved as compared to your competitors. It’s advised to create a spreadsheet or database to collect your data so that you can manage them well.

2. Follow the established UI patterns

Established UI patterns make sense across products with similar uses. You can have a solid idea about the successful UX patterns that will help you to make a strategy for your business. Try to be sure of the product’s strengths and weaknesses relative to its competition.
Whether this is a navigational UI, deployment of UI or other conventional elements, it’s effective to follow established patterns rather than create from scratch. Just make a proper study, consider what makes sense and use them strategically.

3. Set up your UX KPI

The first point indicates the background information to the nitty-gritty of your UX strategy. Now, let’s move towards the research that you have completed to polish your design strategy and objectives. To make it possible, you should rethink the followings:
  • Defining your target audience
  • Your approach that you are taking
  • Set your expectation and how to measure it
  • When to start and finish your project
Last point here includes your start, end date, product milestones and dates of achievement of all together. Most importantly, you shouldn’t be wishy-washy while completing the whole process. Try to be specific as much as you can and only then you’re likely to reach your expected goals.

4. Analytics – develop, test, and revise

Once you’re done with accumulating the ingredients for setting up a crystal-clear UX strategy, now you need to check that it works smoothly according to your objectives. Geek out the solid information, and get access to Google analytics and test them appropriately.
To get started you employ Minimum Viable Product (MVP) that allows you to get an idea about the respective product. MVP is a minimum version of a product with very necessary features to serve initial customers. This will provide you with essential metrics for future product development.
Most compelling metrics examine a number of data points that helps you to establish a compelling UX strategy. Moreover, the comparison between the new and returning users will provide you with more insight than just looking at the general traffic report. Using a tool like Optimizely will help you to run A/B tests so that you can figure out what performs best or not.
Hotjar of heatmaps, usability testing tools, and other web analytics tools allow you to go through successive rounds of testing. In the end, revise the process carefully that you went through. This will make you understand what works well in that process.

5. Releasing and product revisions

Earning review by selling products is the ultimate goal of any kind of business. To sell products, you need to realise them first. Once you’re done with the developing, testing, and revising; now, you’re ready to release the final version that will solve the users’ problems.
As business purposes grow, user experience design needs to understand better, and revisions will need before releasing each product as well. The outline of your UX strategy should be adaptable with the changes and new product releases. In this case, you can follow Ajax UX that will help you to incorporate constant research even after the product release.

Finally: UX strategy & business strategy

Understanding the business strategy and validating UX strategy reduces the risk of wasting time. This happens through identification of value innovation and user research altogether. Product design is a fundamental process of achieving business objectives by dint of UX.
Until now, it’s viewed that design and business have never sat at the same table. Someone believes that designers are tasked for only making things look attractive. But the truth is, now designers are crucial to the success and scalability of your business.
Getting skilled designers involved in your business strategy earlier can bring more users and increase profits in the long run. Designers design for retention and company profit. One study by Nain & Company indicated that enhancing customer retention by as small as 5% can manage an increase in profits of 25% — 95%.
In conclusion, it can be said that a substantial UX strategy will allow you to design a digital product that fulfils user’s needs. It helps the team and the stakeholders reach a shared vision for earning efficiency. It’s noted that if you fail to plan, you’re planning to fail.
Design is more than what we see on the computer as it’s a way of thinking. You need to consider all the necessary aspects to ensure a successful UX strategy. A solid UX strategy can act like a guiding light for the project you’re going through.
Hope this article has resonated with you, let us know your opinion on this part. So, ready to get started with the UX strategies of your next product? Learn how TechCare can help to serve your purposes.

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