What is UX Strategy?

Why Does Your Business Need UX Design?

Why Does Your Business Need UX Design?

What is UX Strategy?
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Did you know 70% of online businesses that fail do so because of bad usability?
In simple words, most of the unsuccessful product-based businesses failed because they overlook the importance of the user experiences in their strategy. Where 88% of the users are less likely to return to a website after lousy user experience, you can’t in any way deny the importance of UX.
Businesses cannot expand without a systematic process that focuses on design-led thinking. It is only through this process that organizations and companies can earn higher profits, scale, grow, beat the competition, and empower their users.

Before Starting…!

With the advancement of modern technology where we’re in the midst of a fourth industrial revolution, people tend to experience the best products without spending too much time and exhausting their busy brains. The same goes for surfing websites or mobile applications where loading fast and efficient websites or mobile application responses are highly expected.
When it comes to talking about the mobile application or user satisfaction of websites, it is the User Experience (UX) Design that matters the most. In this regard, everyone might have a different opinion, and the fact is that the user is the final judge who defines the quality of your UX. And most importantly, the quality of your UX is one of the decisive factors for users to choose between you and your competitors.

In this post, I’ll discuss the necessity of UX design for your business, and try to explore all these reasons in order to make things better understandable. Let’s start by defining the UX design first.

What is UX Design?

Before delving into why UX design is vital for your business, let’s take a look at what it is.
Essentially, UX Design is a process of improving user satisfaction by enhancing usability and interaction with the respective product. Ideally, this focuses on the way the products are used rather than just how they look. Moreover, it sketches the user experience from beginning to end and incorporates all customer touchpoints in between.
To have a clear idea as an example, you can look at Apple. This giant tech company brought UX design to the forefront with its popular operating systems, great looking products, and user-friendly devices.

The brain behind this company Steve Jobs himself, said:

“Design is not just what it looks like and feels like. Design is how it works.”

Why UX Design Matters for Your Business?

UX has been a buzzword in the modern world and at any point, different questions may arise like why is user experience crucial for any type of business? Or what could be the final return on investing in UX for my business?
To address those questions, now, I will go into further details to disclose the answers to these questions. Here are the reasons to concentrate on UX Design for your business.

1. To Achieve Customer Satisfaction

Customers are the key component of any type of business. One research study happened by Baymard on the cart and checkout UX indicates that 69.2% of customers abandon a cart after adding items. The output of this 9 years long research came out with a remarkable note that said that the design and checkout flaw was the main culprit of cart abandonment.

In this regard, Clive K. Lavery, senior UX person, and co-organizer of UX Camp Europe said it right. He stated, “ Happy users are ultimately happy and returning customers.”
A smooth UX helps your potential users to move their desired destination in the best possible way. It means you need to provide them with good navigation, a clean layout, appealing call to actions, a clear visual description of products, and so on. On the contrary, a bad UX could appear as a user-hostile design that will ultimately push your customers into the welcoming doors of your competitors. So make sure that you provide a flexible UX journey in order to increase sales, boost your conversion rates by repeating customers

2. Significant Time & Cost Reduction

UX design isn’t only a process and phase of product development but it’s focused on research, analysis, and testing. Now, most of the companies are realizing that preventing possible usability issues from the outset is far inexpensive and less time-consuming than fixing them later. Moreover, changing the design later means changing in the development part that is expensive, more time-consuming and a complex process for your business.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.

3. Improved ROI

Users always love a simple and intuitive UX and by investing in providing what they like. Working with UI means you’re actually working to create loyal users who’re going to be a stable source of your long term revenue. One study that happened by Bain & Co indicated that a 10 percent increase in user retention will increase business value by an average of 30 percent. Most importantly, you can hardly find any things that can provide you such a rare ROI but delivering a great UX can do a lot in this regard.
A good UX comes up with increased conversion rates, which has the most significant impact on ROI. Spending time and money on crafting an engaging user experience can turn your business into massive revenue growth.

“The reality is that great UX design can differentiate products, attract customers, and drive superior business results, so there is no inherent contradiction between investing in User Experience and a business focus on creating customers and profits.”

Pabini Gabriel-Petit, UX Matters
User Experience (UX) design has a sustained history of conferring a positive return on investment (ROI). It is a good UX design that often defines which products are successful and unsuccessful.
However, more often, around 20% of bugs spotted within a product are based on core problems. The rest are basically usability issues that could have been solved in an initial prototyping stage. The prototyping stage means the pre-released stage that can be defined as a “mockup” version of the final product. If usability issues can be reduced, this will ultimately save money and time in the long term.
Did you know that every $1 invested in UX results in a return of $100 (ROI = 9,900%)?

Here are a few of my preferred stats that prove the ROI for UX Design.
  • Due to the lack of user acceptance, 70% of projects fail
  • According to the 93% executives, user experience is the top strategic priority
  • After the usability testing process. 90% reduction happens in support costs 
  • UX brings 100 in return per dollar invested
  • 50% of developers spend time on avoidable re-work
Having said all the stats, it can be said that investing in UX could be the best bet if you make it accordingly. For instance, I can tell you about the Bank of America as they invested in a UX redesign that ultimately returned with 45% increased online registration. That’s how a good UX helps to enhance overall revenue by reducing costs in a variety of areas.

4. Boost Up Your SEO Growth

Ux is all about making users happy and so is SEO. Both are the same in terms of purposes and objectives. As SEO is evolving every now and then, it doesn’t involve only link building and relevant keyword inclusion in your content. While these are the two most important strategies, SEO goes far beyond them these days. User Experience(UX) is one of them that has rolled into SEO strategy lately.
If you think about SEO in a certain way, you would find that it’s all about User Experience (UI). Search engines like Google introduce numerous changes in its algorithm in order to provide searchers with trustworthy and high-quality relevant results. The third and one of the most important ranking factors RankBrain focused on behavior metrics like site’s bounce rate, organic CTR, page per session, and dwelling time.
Good user experience can result in healthy growth in SEO ranking. Essentially, Google loves to promote great UX in its SERP. The main concern of Google is to provide users the best queries to their queries as rapidly as possible with the most relevant information. If your users leave your site without taking any potential action, Google takes this behavior as your site is either poorly optimized or irrelevant to your users.

5. Increased Brand Loyaltybr

There is a saying that goes, “UX Design is a double-edged sword: you create a tool and the tool creates you.”

Yes, you got it right…!
When it comes to building relationships between a company and its users, the first and foremost thing that gets into consideration is the bond of trust. If you want users to feel like they are buying your product, you need to establish loyalty among them. When I use the word “establish,” it means there are certain aspects that need to be considered in order to make it possible. UI is one of those aspects that will help you to establish your brand loyalty among your users.
User experience can play a vital role in order to build trust between your brand and your company. Whether it’s the products you sell, there is always an important link between UX and brand loyalty. If users become satisfied using your products, they will likely purchase more from your website. That’s how brand value creates.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs, Former Apple CEO
To make your product goal-based and user-oriented, you need to understand UX Design better first. Apparently, investing in UX may seem like an optional cost, but the long-term benefit to your business will be more than worth the money you put into it.

Over to You...

After having a close discussion, I hope you got the reasons for providing a substantial user experience to your target audiences in order to reach maximum business potential. In other words, you need to satisfy your visitors’ demand by serving their purposes. This can happen with intuitive design, easy navigation, and placing direct calls to action.
Now, as a business owner, how can you make it possible?
Well, an experienced UX design company can do a lot to serve this specific purpose for your business. They have the skills and knowledge to implement the elements in such a way that helps your visitors convert into loyal customers. This will ultimately result in your overall success online.
One More Thing…!
While submitting the requirements to the respective UX design companies, make sure that you are providing enough relevant information correctly. Because the more relevant and exact information you’re providing to them, the more likely they will be able to create a great UX design for your products by aligning with your specifications.

Have more questions?

Book a free Consultation today!

A UX/UI Case Study on Swimming App for Smartwatch

A UX/UI Case Study on Swimming App for Smartwatch

The project was started in a world very different from what it used to be, because of the pandemic most outdoor activities are restricted and thus physical exercise is greatly hampered as most people stayed home and led a sedentary lifestyle. This could potentially be hazardous so we came up with an app that will prompt and encourage users to take part in swimming and track their calories.

There is also a certain group of pro athletes and swimming enthusiasts who like to keep track of their progress and practice specific aspects of their swimming to compete at a professional level. This app was also designed with an equity-focused design in mind, so many health features and goals were catered with this in mind.
Our first step to start with was to identify a potential use case for this user journey and smartwatch. We had a brainstorming session and we concluded on how to integrate the mobile application and smartwatch application and thereby help users to have one of a kind swimming experience.
Before diving in design, we had to understand the design guidelines and rules of smartwatch design. The KISS Principle (Keep it simple,stupid) is the perfect principle while designing a smartwatch app. On completion of our research, we then made our use case: How smartwatches can assist users plan and execute their seamless swimming experience.

DESIGN PROCESS:

To build a specific use case we ideally have to develop a persona which will improve us to build a specific use case where we can promptly give a feature list.

  • Name – Daniel Carter
  • Age – 23 year
  • Occupation – Student
  • Location – New Jersey (USA)
Daniel is a CSE student, studying in a public university in New Jersey, he grew up in Batsto Village, a small village surrounded by rivers. He has always been a keen swimmer and during his studentship, his talent in swimming got noticed and he started competing at a professional level. He wishes to continue his hard training and someday represent USA in the Olympics.
But, due to the pandemic universities are taking classes remotely, and he has no way to come to New Jersey to practice or contact his coach.

Now, he is looking for a platform, using which he can continue and track his swimming progress and seek professional help.
Frustration:
  • Most apps have paid pro features
  • Data not accurate enough
  • Outdoor swimming options not available
Personality:
  • Competitive
  • Punctual
  • Thinking
Market and Target User
  • User — Men and Women Age 22+
  • Market— Those who use smartwatch and modern smartphone intensively
  • Interest — Technology, smartwatch, automation, Those who typically rely on modern technology

The Feature List

  • Activity type
Before starting the swimming, the user can choose what type of activity he/she wants to do. It can be swimming/ challenge/ training.

  • Set Length 
User can set the length of the swimming pool/open water before starting.

  • Set Time
User can set the time as well like how much time he/she wants to swim.

  • Get performance Data
Users will get all the necessary performance data. He/She can save those data to the cloud to check later

  • Perform different challenges
By this user can perform different swimming challenges created by his/her own or his/her friends & shared with him/her

  • Complete different training sessions
Users can do different training sessions which are pre-created in the cloud and after performing he/she can check the performance as well.

Journey Map

In the Journey map, we have explored how the swimming app will navigate & how it will help the users to get the best experience of professional swimming.

Wireframe

After completing the User Journey, we have prepared the wireframe to conclude on which features & functionalities need to be included.

During the wireframe we have kept two most known UX Principles here.
  1. Kiss Principle (Keep it simple, stupid) As the smartwatch has a very limited space. So we have to be very sure about the placements & features.

  2. Hicks Law (The time it takes to make a decision increases with the number and complexity of choices)
Challenges here:

  1. Small Device. So it was needed to find out the most important features only to keep in the application.
  2. We had to break down the features in small parts & incorporate them into the screens.
  3. The color & font was needed to be chosen wisely

Visual Design

Visual Design is nothing but UI design as such, it focuses on the aesthetics of a product and its related materials by strategically implementing images, colours, fonts, and other elements.

How do we choose the font?
Ans: After researching about fonts used in smartwatch apps, we have found that System default font is the most appropriate font to use. So we have used the San Francisco Font for iOS & Roboto font for Android.

How do we choose the color?
Ans: We have chosen the dark theme. The maximum smartwatch color is Dark, so to keep the consistency we have chosen it. And as it is a swimming app which is related to water, we have chosen the Blue color.

Let's talk about the features...

Swimming:

Users can select the type of swimming, can set length, can set time & start swimming. After completing swimming, users can save the data in the cloud to check later.
Challenge:

Users can participate in the challenge created by himself/herself or shared by his friends. After completing the challenge user can check how good he/she was in the challenge.
Training:

Users can do different training sessions created by himself/herself. After completing the training user can check how good he/she was in the training.

CONCLUSION

There is very less focus on the swimming experience of the users in this industry. And by combining the smartwatch and mobile app, we have tried to bring out a seamless experience to the user. This idea is to improve the experience of the user to give more focus on swimming rather than thinking about tracking performance.

Have more questions?

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Top 5 Must UX Strategies that Your Business Needs Right Now

Top 5 Must UX Strategies that Your Business Needs Right Now

Earning more revenue by selling products online is not everyone’s cup of tea. For doing so and making your online products compelling, UX strategy plays a vital role. But a successful UX design doesn’t happen by luck, rather great UX design happens when you apply UX strategy.
The term “UX Strategy” seems a little less glamorous, but the truth is it’s just empowering. It lies at the intersections of UX design and business strategy. In fact, this can be defined as a plan of action on how to find out if the user experience of a product is aligned with the business objectives.

What is UX Strategy?

Basically, it’s a plan and approach for selling digital products. UX Strategy is used to create an understanding between designers and the goals of the product objectives. It lies at the crossroads of UX design and business strategy. Here, each part of the UX strategy should be based on enough research and supervised by the vetted stakeholders.

UX strategy is “a plan of action for how to ascertain that the user experience of a product is aligned with business objectives.”

Levy’s definition
However, the implementation of the UX strategy depends on a number of factors. In this article, we’ll be discussing everything UX strategy. So, before going into the deep, let’s get started with the type of UX strategy in terms of organization.

Impact of Types & Sizes in UX strategy

The best user experience for a specific product is greatly dependent on a fabulous UX strategy. This type of well-formulated UX strategy must address the following two:
  • How do we design and manipulate the best UX for a particular product?
  • What are the best ways to create and manage UX at a business?
Generally, the UX strategy can vary from one company to another due to the type and size of the specific company. This type and size of the company have a huge impact on UX. Moreover, strategies for one particular product might not be suitable for another. Different situations require different strategies for serving purposes.
For instance, start-ups or smaller companies focus on a deliverable or roll out of a specific feature on a product maintaining a strategy, however, larger and established companies could have a variety of teams working on several products, who have been maintaining a different strategy.

5 Must UX Strategies

To make a solid UX strategy, you need to start planning by understanding what it entails based on the user-centric point of view. Hence, ready to get started with designing an adaptable UX strategy?
Here are five steps to ensure a successful UX strategy:

1. Understand the market & target audience

A solid UX strategy begins by asking the questions. On top of everything, you need to do extensive UX research to figure out the right process. Furthermore, it needs to have a sound understanding of the market and your target audience. Here is a list of some questions you may consider to have the best result:
Here some of the questions you should know before you start designing your landing pages:
  • How much do you know most about your product?
  • What are the problems you want to solve for your products?
  • What could be the possible touchpoints for the product you’re dealing with?
  • How do your users feel about using your products?
  • What are your business goals including customer retention and conversion?
Make a study about your marketplace to know who your core competitors are and what they are offering with the same UX that you’re dealing with. Create anything that is more improved as compared to your competitors. It’s advised to create a spreadsheet or database to collect your data so that you can manage them well.

2. Follow the established UI patterns

Established UI patterns make sense across products with similar uses. You can have a solid idea about the successful UX patterns that will help you to make a strategy for your business. Try to be sure of the product’s strengths and weaknesses relative to its competition.
Whether this is a navigational UI, deployment of UI or other conventional elements, it’s effective to follow established patterns rather than create from scratch. Just make a proper study, consider what makes sense and use them strategically.

3. Set up your UX KPI

The first point indicates the background information to the nitty-gritty of your UX strategy. Now, let’s move towards the research that you have completed to polish your design strategy and objectives. To make it possible, you should rethink the followings:
  • Defining your target audience
  • Your approach that you are taking
  • Set your expectation and how to measure it
  • When to start and finish your project
Last point here includes your start, end date, product milestones and dates of achievement of all together. Most importantly, you shouldn’t be wishy-washy while completing the whole process. Try to be specific as much as you can and only then you’re likely to reach your expected goals.

4. Analytics – develop, test, and revise

Once you’re done with accumulating the ingredients for setting up a crystal-clear UX strategy, now you need to check that it works smoothly according to your objectives. Geek out the solid information, and get access to Google analytics and test them appropriately.
To get started you employ Minimum Viable Product (MVP) that allows you to get an idea about the respective product. MVP is a minimum version of a product with very necessary features to serve initial customers. This will provide you with essential metrics for future product development.
Most compelling metrics examine a number of data points that helps you to establish a compelling UX strategy. Moreover, the comparison between the new and returning users will provide you with more insight than just looking at the general traffic report. Using a tool like Optimizely will help you to run A/B tests so that you can figure out what performs best or not.
Hotjar of heatmaps, usability testing tools, and other web analytics tools allow you to go through successive rounds of testing. In the end, revise the process carefully that you went through. This will make you understand what works well in that process.

5. Releasing and product revisions

Earning review by selling products is the ultimate goal of any kind of business. To sell products, you need to realise them first. Once you’re done with the developing, testing, and revising; now, you’re ready to release the final version that will solve the users’ problems.
As business purposes grow, user experience design needs to understand better, and revisions will need before releasing each product as well. The outline of your UX strategy should be adaptable with the changes and new product releases. In this case, you can follow Ajax UX that will help you to incorporate constant research even after the product release.

Finally: UX strategy & business strategy

Understanding the business strategy and validating UX strategy reduces the risk of wasting time. This happens through identification of value innovation and user research altogether. Product design is a fundamental process of achieving business objectives by dint of UX.
Until now, it’s viewed that design and business have never sat at the same table. Someone believes that designers are tasked for only making things look attractive. But the truth is, now designers are crucial to the success and scalability of your business.
Getting skilled designers involved in your business strategy earlier can bring more users and increase profits in the long run. Designers design for retention and company profit. One study by Nain & Company indicated that enhancing customer retention by as small as 5% can manage an increase in profits of 25% — 95%.
In conclusion, it can be said that a substantial UX strategy will allow you to design a digital product that fulfils user’s needs. It helps the team and the stakeholders reach a shared vision for earning efficiency. It’s noted that if you fail to plan, you’re planning to fail.
Design is more than what we see on the computer as it’s a way of thinking. You need to consider all the necessary aspects to ensure a successful UX strategy. A solid UX strategy can act like a guiding light for the project you’re going through.
Hope this article has resonated with you, let us know your opinion on this part. So, ready to get started with the UX strategies of your next product? Learn how TechCare can help to serve your purposes.

Have more questions?

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Why do we need UX Strategies?

Why Should You Audit the Design of Your Product?

Why Should You Audit the Design of Your Product?

What is UX Strategy?
What if I tell you that Microsoft and Facebook wanted to become mobile phone giants?
Yes, it happened in reality. Microsoft bought Nokia’s phone business for $7.2 billion in 2014 in order to compete against mobile phone giants Samsung and Apple.
On the other hand, Facebook launched the Facebook phone in the banner of HTC First in 2013 to utilize its popularity in the mobile phone industry.
Needless to say that both ended up in failure. Facebook made a rare product misstep and quickly realized that their future lies within social media platforms while Microsoft finally discontinued the development of windows phones in 2020.
The point is that you need to be conscious of what product you are going to offer your audience and how it aligns with your brand. Your products bear the identity of your brand, and they should have a consistent message. Inconsistencies will produce a confusing impression among your customers, like Microsoft or Facebook’s phones did.
That’s why today I’ll talk about the design audit. In this article, you’ll learn about its importance and the effectiveness of conducting one. So without further ado, let’s get started!

Table of Contents

Design Audit: What is it exactly?

Design is essential because it increases interaction. The design elements will impact the audience’s minds subconsciously and help them make confident decisions. While there are specific formulas to figure out which design may win the market, there aren’t too many to figure out where it failed.
Once a company establishes itself as a recognized force in any industry, it needs to produce identical products that align with its business visually, audibly, and usably. And this isn’t only about products; it applies to everything the company produces, including its website and mobile application.
A design audit lets you create that familiar vibe about your brand across all channels. Be it the articles on your website, or be it a short story on your business app, you should be able to create a sense of consistency about your brand through their design.

Design Audit: Why Should You Conduct One?

Consistency increases trust and recognition. But it’s hard to maintain consistency once the company gets bigger and starts splitting among teams. That’s the primary reason why you should conduct a design audit.
The design audit is actually beneficial because it is a sign that your company is growing. However, it’s also a sign that your brand is weakening and you are moving away from the foundation. When you conduct a design audit, you will give yourself a chance to build on that foundation again and ultimately improve the quality and user experience.
The aspects mentioned above are probably everything that your business deals with. So let’s discuss them further.

Visual Branding

Ever wondered why Facebook has that all blue theme in pretty much everything that they do? That’s because the visual design of your products has a significant influence on your brand.
Let’s say your website and app has a mostly blue colored logo. While a different color may look harmless, it will actually put a confusing attire on your website. Thus, it won’t be wise to use different color patterns on your website or app.
The design audit shouldn’t just concentrate on the individual page and the feature’s appearance. It needs to examine every aspect of your visual presence and correct them according to your business’s existing color theme. That’s how consistent color equity will be maintained.
By every visual aspect, I don’t mean correcting only your website’s or app’s menu color & footer design. The visual design and color code should be maintained in the page title, headings, or even subheadings! The visual consistency will give your business a visual branding, and your business will benefit from it in the long run.

Marketing

Marketing is one of the primary objectives of a website or app. Besides, businesses take marketing very seriously because the end goal is growing more and more. But unless there’s a regularity in your marketing, your efforts will go in vain.
As a business grows, it starts to develop a separate marketing team. An independent marketing team may collaborate with the entire team, but its strategy will eventually direct the promotion to a different path unless a design audit takes place.
The design audit focuses on creating consistent brand-focused marketing. This includes using the same color code and style in marketable contents such as advertisements and social media promotions. Consequently, your marketing will become identical to your customers, and it will increase credibility and trust.

User Experience

User experience (UX) is the most crucial benchmark for any product. Products are meant for the consumers, and consumers deserve the best user experience. Any business that fails to deliver good user-experience will surely suffer.
The design audit takes user experience as one of its fundamental goals. It helps the designer to see what others are doing and how it is benefiting them. It concentrates on the User Interface of the website and app and ensures that the contents are accessible and usable. In addition, it lets the designer find the things that the website or have been missing.
In short, a design audit ensures that the best UX practices are implemented. Hence, users will find the product surprisingly easy to use.

Error Prevention

There’s no such thing as perfect. Sometimes your website may have broken links, and sometimes there might be a bug on your mobile app. But businesses require near-perfection.
The design audit can be as effective as software testing. As things get evaluated, the designer will be able to catch issues that your app or website has been facing. As a result, you’ll be able to present a better user experience.

Recognition

Unlike earlier mentioned Microsoft’s or Facebook’s phones, their other products, such as Microsoft’s Office programs and Facebook’s social advertisements, brought wonderful responses. Those offerings align with their business perfectly, and anyone would trust them for their reputation and branding in those industries.
Once you establish yourself as a brand, the next step is creating a credible design that is identical to your brand. Simply put, the ideology behind the design audit is to create recognition through visual, audible, and usable consistency throughout every channel.

Flexibility

Generalization is an excellent way of providing your users with consistent functionality. Because inconsistencies will irritate the users, and they won’t tolerate it for a longer period.
Besides, you also need to consider your buyer persona. They can be knowledgeable users or novices. But no matter who they are, you do not want them to feel that they are outsiders. Both novice users and knowledgeable ones should be able to understand your product and brand through your design elements.
For example, you may have an online shop for which you have a dedicated website and a mobile app. For generalization, you need to ensure that both platforms function the same way. That includes categorizing your products on the app in the same way it is classified on your website.
The result would be a clean, flexible experience for both kinds of users. Those who have used your site will also learn to use your app without dropping a sweat. This will make things a lot more accessible, and your users will benefit from the flexibility it presents.

Support

Design audit focuses on almost everything, and support is an integral part. When users want to interact, they want to have a similar tone and message that your brand is recognized for.
Since support is designed for users, the design audit will also work on producing a similar tone and sensory experience throughout your support channels.

Documentation

Documentation comes with support. Both should be designed for user-friendliness and easy accessibility. As people expect the same tone and sensory experience on the support, they also expect your documentations to be to the point and understandable.
Design audit impacts not just how your documentation will be crafted but also how they will be presented in line with your branding or product.

How to Conduct a Design Audit

As you know, a design audit is run to find flaws and inconsistencies across your overall brand. So it’s essential to gather everything that your company deals with. From your products to your social media stories, everything should be collected and assembled in place first.
First, make a checklist of what you are working with. Collect your logo, advertisements, website screenshots, blog articles, documentation, support conversations, etc. and start analyzing it individually.
By analyzing, I meant that you need to figure out which inconsistencies are damaging your potential. Maybe it’s the navigation bar, or maybe it’s the footer color of your website. Not just the design elements, even your website images can cause inconsistency and leave a significant design error on the entire site.
So keep asking questions to yourself and your teams, maybe there’s a specific design element that you think will work, but more brains involved means more accuracy. So take their opinions and note them down. After completing the above steps, you can take your time to fix the issue(s).

End Result of a Design Audit

The audit will present you with a complete report on where the wires are cutting. But as a designer, your job won’t be finished here. Once you’ve gathered the inconsistencies across your channels, you need to create a style guide for every individual team of your organization.
Consider how much of the issues have occurred and how much time is required to solve them. Since you’ll know what’s working best and what’s not, you’ll be able to make confident decisions for creating the style guidelines.
If you think that a significant transformation is required, recommend a complete system upgrade. It may take some time to rearrange everything, but the end result will see a notable difference in your overall branding that is accepted and recognized by the name of the brand.
importance of high converting landing pages

The Importance of High Converting Landing Pages for Your Business

The Importance of High Converting Landing Pages for Your Business

importance of high converting landing pages
Did you know that having effective landing pages can improve B2B company resources by enhancing the conversion rate by 40%?

When it comes to marketing an online business, landing pages are one of the most crucial aspects that need to consider for the business owner. Essentially, they are the windows of your online shop.
For those who want to increase their conversion achieving potential leads, the landing page can play a vital role. As you can see the companies achieve a 55% increase in their leads when they increase their number of landing pages from 10 to 15.
In this article, we’ll go through the finding of why the landing page is crucial for your conversion that helps to lead a great business? Before diving into further discussion, let’s start with the simple definition of a landing page.

Table of Contents

What is a Landing Page?
Basically, the landing page is a web page where a consumer can land on and which is used to capture visitors’ information through a lead-capturing system. Usually, landing pages will target a particular audience in order to promote products and services. You can offer value, and convert your visitors into leads while capturing information.

Two Types of Landing Pages

There are two types of landing pages we see on the web. One is the click-through landing page that is used to entice visitors to click through to another page. Another type is the lead generation landing page which is crucial to generate a reliable business lead.
Once a company establishes itself as a recognized force in any industry, it needs to produce identical products that align with its business visually, audibly, and usably. And this isn’t only about products; it applies to everything the company produces, including its website and mobile application.

Landing Page or Home Page?

As the name implies, the landing page is the page your visitors land on your website. If the answer isn’t much understandable, let me tell you in other words. It’s a standalone page that is distinct from your homepage or any other pages of your website.

But sometimes a homepage can also be a landing page. You see, if someone clicks any of your ads and redirected him to your home page, by definition, essentially, your home page is a landing page. One statistic says that 77% of landing pages are home pages.

Ideally, a landing page is different from a homepage, it depends on the business type you’re dealing with. A home page usually shows a business overview with a number of links to the other resource pages whereas a landing page has fewer links with a CTA button. Here, CTA means Call-to-Action that helps visitors to take potential actions.

To simplify the whole thing, the core purpose of a landing page is to convert visitors into leads whereas the homepage just provides a simplified way to navigate through the content you offer to your audiences.

Elements of a Successful Landing Page

In order to accomplish the best landing page design, you need to follow a definite structure that needs to be put into practice. Let’s take a quick look at the following:
  • The value proposition with great content
  • Destruction-free navigation menu
  • Effective call-to-action
  • Engaging media inclusion
  • Purpose oriented audience
  • Building trust issue through the page
  • Measure the performance by testing
Now, let’s get into the detailed part of the post.

Why Landing Pages is Important for Business?

In inbound marketing strategy, landing pages are the best gateway to get your visitors and convert them into potential leads. Here are the detailed a few reasons that will show you the importance of having a landing page on your website.

1. Rendering Business Information

The key part of your business is sales and to make it happen landing pages play a vital role upfront. You can render clarity of your business means providing clear information about your business to your target audiences.
Landing pages simplify the necessary information for your potential customer to know about your products and services. It also benefits them by knowing them why your products and services are a good fit for them. You should make it clear to your users that you want them to purchase, sign up, download from you.

2. Landing Pages Boost SEO

Search engines are always aimed to render quality and most relevant content for their users. Landing pages can do a lot in this regard as they are designed specifically for a target audience with a particular interest. That’s why a perfectly optimized landing page maintains the most relevance on the web.
Search engines like Google rewards the website that contains high-quality landing pages and eventually, ranks them in the search result pages. So, if you’re an online business owner, it’s very important to have high converting landing pages to boost up your SEO performance.

3. It Provides Insightful Accurate Data to Run Campaigns

A successful landing page provides insightful data about your website. Sometimes you might need to run a specific campaign to identify the interest of your target audience and let them know your sales funnel.
The landing page renders necessary legit data to run this type of specific campaign to your particular target audience. It also refines users for each campaign and makes the right-pointing.

4. Creating Brand Awareness

Customers will only know the name of a brand that provides the best consumer experiences. They even don’t want to know the person behind the brand while navigating to their requirements. Landing pages are designed in such a way that it will help to brand your business and make it achievable.
Due to uplifting your business brand development sustains its significance throughout the customer journey. One study that happens by Direct Marketing News shows that 63% of people say that brand consistency plays a vital role in their spending. Most importantly, landing pages play an important junction on the way to achieving this milestone.

5. Generating Potential Leads

Every business stands upon a sustainable amount of leads that work like a lifeforce of that particular business. Most importantly, the core purpose of a landing page is the lead generation. There are multiple types of lead-generation landing pages.
One is the lead capture page which is used to gather potential leads if the visitors are interested in the respective product or service. Another one is the Squeeze page that is a bit aggressive and used to gather contact information from your visitors.

Last But Not the Least

Whatever you sell online whether it’s a product, service, course, or any other thing, people will go online and search as they need something. Attaining more customers using your visitors could be a tough job if your landing page isn’t well-optimized. In fact, it’s irreplaceable, especially in the following ways –
  • Highlighting the different business offers (free & paid)
  • Setting up newsletter signups
  • Collecting subscribers
  • Displaying visual ads such as relevant images or videos
  • Demonstrating the key objective of your business
  • Displaying prime features of your products and services
  • Making a way for setting up a registration process for different programs like webinars.
  • Featuring different open house events
  • Providing a way to download resources like an ebook
  • Encouraging visitors for using free products and demos
  • Highlight pricing plans
  • And lot more promotional usage
After having a detailed observation, we can say that landing pages are one of the key tools of your business-related website. Hiring a qualified design studio, you can design perfect landing pages that convert visitors into your customers.

Final Words

Designing and developing a high converting landing page works like an online gateway that can be extremely beneficial to your business. It increases the number of potential customers. Take your time when it comes to designing landing pages as it’s the most important element of your business.

You have done a great job in creating your brand value, now, you need to make sure that all of your labor will not go into vain. You have to translate all your hard work into sales. And to make it possible, the landing page could be a great tool for your business.

Wondering how to start using landing pages for your business? Or need help enhancing the design of your landing page strategy? Get in touch with our Dribbble page for inspiration or contact us for further information.

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