Why Does Your Business Need UX Design?


Did you know 70% of online businesses that fail do so because of bad usability?In simple words, most of the unsuccessful product-based businesses failed because they overlook the importance of the user experiences in their strategy. Where 88% of the users are less likely to return to a website after lousy user experience, you can’t […]

A UX/UI Case Study on Swimming App for Smartwatch

smart watch swimming app

The project was started in a world very different from what it used to be, because of the pandemic most outdoor activities are restricted and thus physical exercise is greatly hampered as most people stayed home and led a sedentary lifestyle. This could potentially be hazardous so we came up with an app that will […]

Why Should You Audit the Design of Your Product?

design audit

What if I tell you that Microsoft and Facebook wanted to become mobile phone giants? Yes, it happened in reality. Microsoft bought Nokia’s phone business for $7.2 billion in 2014 in order to compete against mobile phone giants Samsung and Apple.On the other hand, Facebook launched the Facebook phone in the banner of HTC First […]