About the Project
This client project is Bangladesh’s leading online bookstore and e-commerce platform, serving millions of readers and shoppers across the country. As mobile usage started growing rapidly in 2016, the company aimed to expand beyond the web and reach users through mobile applications, ensuring a smoother and more accessible buying experience.
Performance Highlights
5x
User Growth Post-Launch
2x
Increase in Customer Engagement
4.4
Play-Store Rating
Unified
Web and mobile experience across platforms
Native
Android app built from the ground up
Beta
A/B testing program launched pre-release
The Challenges
Solutions & Impact
TechCare's Journey with The Project
2016 - Ideation, Planning & Architecture
That client approached TechCare with a clear goal: expand beyond the web and reach the growing base of smartphone users across Bangladesh. The smartphone boom was creating a new class of mobile-first shoppers, and they needed a reliable tech partner to bring their buying experience to Android. TechCare focused on building a complete mobile buying experience before adding advanced features. Key architectural decisions were made early:
2016–2017 - Development & MVP
With feature priorities set around the most impactful user actions first, TechCare built and iterated:
2017 - Beta Testing & Launch
Before full release, TechCare ran A/B testing across a selected group of beta users. The existing feature roadmap made it straightforward to track completed, pending, and rework items. Key KPIs monitored through launch included:
2017 - Post-Launch Optimization
This approach proved valuable after launch. As client's product team requested feature updates and changes, TechCare was able to deliver them quickly without affecting the overall system. This continued to add value beyond the initial project.
Results & Impact
5x user growth
Significant user base expansion following the mobile app launch.
2x customer engagement
Doubled interaction rates across key touchpoints and user journeys.
Mobile-first reach
Expanded access to mobile-first users and new market segments.
Tech Stack, How We Built It
Android (Java/Kotlin)
Android Studio
Retrofit, Glide, Volley, Dagger 2
OneSignal, Firebase GCM
Custom Analytics Framework, Fabric (Crashlytics)
Systems Delivered
Full book browsing and purchase experience
Centralized and frictionless authentication
Order updates and engagement notifications
Flexible system for continuous feature updates
Data-Driven Development
TechCare followed a structured and data-driven approach:
User journey data guided feature prioritization, ensuring that the most important actions were optimized first.
Challenges We Solved Differently
Unlike typical implementations, TechCare focused on:
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