About Yardly
Yardly is a Canada-based yard care service provider offering year-round solutions including lawn maintenance, seasonal clean-ups, and snow removal across Edmonton and Calgary. In 2020, despite investing in their website, CRM and marketing, the platform was not delivering the expected results.
When Yardly first partnered with TechCare Inc., the business had strong potential.
The demand was there. The service was clear.
But the website was holding them back. It lacked visual appeal, structure, and a clear path for users to take action. Marketing efforts were bringing in traffic, but the experience was not converting visitors into customers.
Yardly needed a website that could support growth, not slow it down.
Building the Foundation
TechCare approached the problem with a focus on clarity and usability. The goal was simple. Make it easy for users to understand, trust, and act.
The redesign focused on:
This was not just a visual upgrade. It was a shift in how the website functioned as a business tool.
Momentum
Once the new website went live, everything started to align.
Yardly now had a platform that could convert attention into action. This momentum played a key role in the company securing $1M in investment.
The Setback
With funding secured, Yardly moved quickly to build internal systems that could support scale. The decision was to develop a fully custom CRM from scratch and Yardly started doing that by themselves, without the help of TechCare.
It was ambitious. It was also costly.
Months passed, but progress did not translate into results.
The business could not operate on it. The team could not rely on it.
Money was going out, but value was not coming in.
A Different Approach
At this point, TechCare stepped in again.
This time, the focus was not on building more. It was to fix what was broken. The first decision was the hardest one. Stop the custom build. Continuing would have cost more time and more money without solving the core problem. Instead, TechCare shifted the approach entirely.
The question changed from “What should we build?” to “What do we need to run the business today?”
Rebuilding the System
Rather than starting another long development cycle, TechCare designed a system using proven tools and smart integrations.
Instead of manual coordination, processes became:
Workflows were mapped directly to real operations:
Everything was connected. Everything had visibility.
Back in Motion
The impact was immediate.
Within a few months:
The business moved from waiting to delivering.
What Changed
Before this shift:
After the shift:
The difference was not technology alone. It was the decision to prioritize execution over perfection.
The Bigger Picture
TechCare played two critical roles in Yardly’s journey.
First, by building a website that helped the company gain credibility and unlock investment. Then, by stepping in at the right moment to correct a failing system and get the business running.
One created opportunity. The other saved it.
Final Takeaway
This story is not just about design or development.
It is about timing, decisions, and direction. A great website can open doors.
But the wrong system can close them just as quickly. What made the difference for Yardly was not building more.
It was building what mattered, at the right time.
Journey Roadmap
Chapter 1: The Problem, 2020
Yardly, a Canada-based yard care provider in Edmonton and Calgary, faced a critical challenge: marketing efforts drove traffic, but the existing website failed to convert visitors.
The visually unappealing, poorly structured platform was not delivering expected results, holding back business growth despite strong market potential.
Chapter 2: The Foundation, 2020-2021
Milestone
Chapter 3: The Setback, 2021
Chapter 4: The Fix, 2021
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